NEW  YORK 
World 


THE  JOHN  WANAMAKER  STORE 


Avery  Architectural  and  Fine  Arts  Library 
Gift  of  Seymour  B.  Durst  Old  York  Library 


izx  Htbrtfi 


SEYMOUR  DURST 


When  you  leave,  please  leave  this  book 

Because  it  has  been  said 
"Ever  thing  comes  t'  him  who  waits 

Except  a  loaned  book." 


m 

1 

Si 

M 

IS 

1 

he 

NEW  YORK  CITY 

and 

THE  WANAM  AKER  STORE 


THI3  BOOK  is  passed  along  to  our 
friends  and  customers  in  all  parts  of 
the  country  with  the  wish  that  it 
may  emphasize  and  humanize  these 
three  points: 


— the  supremacy  of  New  York 
City  in  many  ways; 

— the  close  relationship  between 
New  York  City  and  the 
Wanamaker  Store; 

— the  willingness  and  ability  of 
the  Wanamaker  Store  to  serve 
you  either  by  mail  in  your 
own  home,  or  in  person  when 
you  visit  New  York. 


ures  and  statistics  compiled  and  verified  by  Joseph  Caccavajo,  consulting 
engineer  and  expert  on  municipal  research. 

Copyrighted,  191G,  John  Wanamaker,  New  York 

Photographs  copyrighted,  1916,  Underwood  &  Underwood,  New  York. 


Geographically 

This  Store  is  in  Metropolitan 
New  York's  Heart 

BU  T  the  best  of  it  is  that  the  people 
all  over  the  country  have  taken  the 
Store  into  their  hearts.  The  whole 
secret  of  th's  business  is  that  we  try  to 
find  out  what  the  people  want  and  have 
it  here  for  them. 

There  are  large  compensations  in  being 
a  merchant  and  employing  steadily  from 
twelve  to  fifteen  thousand  people  educated 
above  the  average  workers. 

This  business  has  in  it  the  opportunity 
to  gain  an  academic  and  a  practical,  techni- 
cal education  in  the  highest  standard  of 
commercial  life,  and  an  environment  of  art, 
music,  executive  practice,  and  general 
knowledge  of  management. 

If  there  is  anything  our  customers  can 
suggest  that  we  can  do  in  changing  the 
regulations  of  the  Store  to  serve  them 
better,  we  shall  be  pleased  to  be  informed, 
that  it  may  be  as  a  whole  a  more  useful 
servant  to  the  city  and  country. 

The  things  we  did  in  the  beginning 
many  years  ago  were  but  the  beginning,  as 
the  people  have  seen  throughout  the  years, 
but  there  is  more  yet  to  be  done. 

Whatever  we  can  learn  from  the  public 
to  aid  us  in  making  this  the  best  store  of 
its  kind  in  the  world  will  be  helpful  to  us. 


(Signed) 


Ill  gi- 
ll I  ii  n ,B 


•     i  ii  _ 

i -Jf^    II  ,  „  U  H 

Lj?  '  11  I  II  n  11 


Great,  Dominating  Superbuildings ,  Symbols 
of  Financial  Power  Concentrated  in 
Lower  Manhattan 


4 


NEW  YORK 
eiropolis  o/me 
World 

New  York  is  now  the  largest  city  on  earth — the  big- 
gest, busiest,  healthiest,  wealthiest  aggregation  of  people 
in  the  whole  world.  It  has  become  the  world's  metropolis 
— first  in  population,  in  wealth,  in  business,  in  commerce, 
in  finance,  in  education,  in  music,  in  charity,  in  achieve- 
ment, in  power. 

The  Department  of  Health  of  New  York  City  officially 
announced  the  population  of  the  City  of  New  York  on 
January  1,  1916,  to  be  5,742,999. 

New  York,  with  its  population  of  nearly  six  million 
residents  within  the  city  limits,  with  almost  an  equal 
number  of  people  residing  within  two  hours'  ride  of  the 
City  Rail,  and  with  considerably  over  a  quarter  of  a 
million  out-of-town  visitors  daily  registered  at  its  hotels 
— is  a  city  of  big  accomplishments  and  big  problems. 

As  will  be  shown  later,  New  York  City  is  not  only  the 
largest  organized  municipality  in  the  world,  but  it  now 
has  more  people  than  London  residing  within  the 
Metropolitan  district.  In  New  York  are  found  the 
greatest  buildings,  bridges,  transit  systems,  educational, 
police,  fire  and  health  departments;  the  greatest  libraries, 
public  and  semi-public  hospitals  and  charitable  institu- 
tions, and  system  of  water  supply;  the  greatest  foreign 
population;  the  greatest  business  and  manufacturing 
enterprises;  and  the  greatest  foreign  commerce  coming 
into  the  finest  harbor  in  the  world;  and  the  greatest 
problems.  It  is  a  great  magnet  which  attracts  the  best 
men  and  women  of  the  day — the  men  and  women  who 
make  history  and  accomplish  things  worth  while.  The 
very  environment  spells  accomplishment. 


5 


New  York  a  Dream  City 

New  York  may  be  called  a  dream  city,  or  rather  a  city 
where  dreams  come  true.  This  is  because  the  men  and 
women  who  dream,  work  hard  and  back  up  their  work 
with  intelligence  and  concentration.  Once  upon  a  time 
the  mammoth  buildings  of  Manhattan  that  tower 
hundreds  of  feet  in  the  air  were  dreams — so  were  the 
giant  bridges  that  span  the  East  River.  The  same  is 
true  of  the  aqueduct,  the  subways,  the  tunnels  of  the 
city — engineering  works  of  greater  magnitude  and  pre- 
senting greater  difficulties  than  those  involved  in  the 
construction  of  the  Panama  Canal;  the  docks  that  line 
the  water  front;  and  the  thousands  of  other  structures 
bom  in  the  brains  of  men,  which  are  now  accomplished 
facts. 

All  were  dreams,  considered  visionary  or  worse  when 
first  suggested,  and  they  would  never  have  come  true  if 
the  men  who  dreamed  them  had  not  concentrated  their 
efforts  and  worked  out  their  dreams  for  the  benefit  of  the 
great  majority  who  dream  all  the  time  or  do  not  dream 
at  all. 


London  now  follows  New  York  in  population  as  it 
does  in  many  other  respects.    The  administrative  City 


Aquarium  and  New  York  Harbor 


6 


of  New  York  far  outranks  the  administrative  City  and 
County  of  London.  By  administrative  city  is  meant 
the  territory  within  the  city  limits,  which  is  governed  by 
one  municipality.  In  New  York,  the  administrative 
city  includes  the  territory  within  the  five  boroughs  of 
which  the  Mayor  is  the  executive.  Administrative 
London  includes  the  corporation  of  the  City  of  London, 
and  the  twenty-eight  metropolitan  boroughs  within  the 
County  of  London,  which  comes  under  the  jurisdiction 
of  the  London  County  Council. 

Larger  Than  London 

The  administrative  City  of  New  York,  in  1916,  had  a 
total  land  area  of  327  square  miles,  and  on  January  1, 
1914,  had  a  resident  population  of  over  5,518,752.  It 
is  made  up  of  five  boroughs — Manhattan,  Brooklyn, 
Bronx,  Queens  and  Richmond.  The  executive  head  of 
the  city  government  is  the  Mayor,  elected  for  four  years 
by  popular  vote  in  all  five  boroughs.  The  Mayor  is 
the  chief  executive  and  appoints  and  can  remove  the 
chief  administrative  officials  of  the  city.  With  the 
exception  of  the  Finance  Department  and  the  depart- 
ments in  charge  of  sewers,  street  paving  and  buildings, 
the  Mayor  of  New  York  is  responsible  for  the  entire 
administration  of  the  city.  A  controller,  who  is  the 
executive  head  of  the  Finance  Department,  and  a  Presi- 
dent of  the  Board  of  Aldermen,  are  also  elected  for  a 
term  of  four  years  by  the  voters  of  the  entire  city.  A 
Borough  President  is  elected  in  each  of  the  five  boroughs, 
also  for  four  years.  These  eight  elective  officers,  the 
Mayor  as  chairman,  constitute  the  executive  committee 
of  the  City  of  New  York,  and  are  known  as  the  Board  of 
Estimate  and  Apportionment.  On  this  Board,  the 
Mayor  has  three  votes,  the  Controller  three  votes,  the 
Presidents  of  Manhattan  and  Brooklyn  two  votes  each, 
and  the  Presidents  of  Bronx,  Queens  and  Richmond  one 
vote  each.    The  five  boroughs  of  the  city  are  divided 


Statue  of  Liberty 


into  seventy  -  three 
Aldermanic  districts, 
each  of  which  elects 
an  Alderman  to  serve 
two  years.  The  Board 
of  Aldermen,  of 
which  the  five 
Borough  Presidents 
are  also  members,  has 
had  its  powers  greatly 
curt  ailed  by  the  pres- 
ent city  charter,  and 
the  duties  of  the 
Aldermen  are  practi- 
cally confined  to  local 
improvements,  city 
ordinances,  and  in 
part  to  the  approval 
of  the  financial  opera- 
tions of  the  city. 

On  January  1, 1914, 
administrative  Lon- 


don had  a  population  of  4,517,170,  and  the  population  of 
the  metropolitan  district  (693  square  miles)  was 7,448,681. 
On  January  1,  1914,  administrative  New  York  had  a 
population  of  5,518,752,  and  the  population  of  the 
metropolitan  district  (686  square  miles)  was  7,454,296. 
Since  that  date,  the  percentage  of  increase  here  has  been 
considerably  in  excess  of  that  in  London,  and  it  is  fair  to 
assume  that  the  population  of  Metropolitan  New  York 
on  January  1,  1916,  exceeded  that  of  Metropolitan 
London  by  at  least  100,000. 


New  York's  Supremacy 

New  York  not  only  leads  London  in  population,  but 
also  is  far  ahead  in  many  other  particulars.  Using 
figures  made  previous  to  the  outbreak  of  the  Great 


8 


War,  the  statistical  records  of  the  United  Kingdom  and 
of  the  United  States  show  that  the  foreign  commerce  of 
London  equaled  $1,791,857,641,  as  compared  with 
$1,793,690,123  for  New  York. 

The  total  vessel  tonnage  movement  in  foreign  trade: 
Entering  London  ....  11,973,249  tons 
Entering  New  York  .  .  13,673,765  tons 

Clearing  London          9,004,974  tons 

Clearing  New  York..  .14,549,138  tons 

In  administrative  London  there  are  215,000  telephones 
as  compared  with  nearly  three  times  that  many  in  New 
York  City. 

$92,420,120,092  was  passed  through  the  New  York 
Clearing  House  during  the  same  period  as  the  London 
Bankers'  Clearing  House  passed  $73,070,000,000. 

The  total  number  of  passengers  carried  by  the  London 
railways,  tramways  and  omnibuses  throughout  and 
beyond  the  entire  metropolitan  district  in  one  year  was 
1,658,947,013  passengers  or  approximately  230  rides  per 
capita. 

During  the  same  period  there  were  as  many  passengers 
carried  by  the  street  railways  alone  within  the  limits  of 
the  administrative  City  of  New  York  and  the  per  capita 
rides  exceeded  320  per  annum.  The  New  York  public 
paid  for  local  transportation  over  $88,000,000  in  one 
year.  When  the  new  subways  and  rapid  transit  lines 
now  contracted  for  are  completed,  the  local  facilities 
will  have  a  capacity  of  over  3,000,000,000  passengers  per 
annum. 

Administrative  London  has  2,184  miles  of  street  as 
compared  with  3,795  miles  in  administrative  New  York. 
New  York  City  spends  $5,000,000  annually  lighting  its 
77,000  street  lamps;  London  spends  less  than  $2,000,000 
for  lighting  purposes. 

The  report  of  the  London  County  Council  shows  that 
6,183  new  buildings  were  erected  in  one  year  and  re- 
corded 27,270  alterations  to  existing  buildings.  Ad- 


9 


New  York's  Perfect  City  Hall  Building 

ministrative  New  York  had  only  9,571  alterations,  but 
during  the  same  period  13,241  new  buildings  were 

erected. 


New  York's  Great  Problems 

Today,  New  York  is  increasing  in  population  at  the 
rate  of  nearly  18,000  each  month. 

With  this  great  growth  come  great  problems. 

New  York,  however,  has  acquired  the  habit  of  solving 
difficult  problems,  and  while  the  transit  problem  has 
vexed  the  keenest  minds  and  taxed  the  ingenuity  of  the 
greatest  engineers  and  transportation  experts  for  many 
years,  the  building  of  the  new  subway  system  now  under 
construction  will,  without  question,  relieve  the  situation 
and  go  far  towards  a  happy  solution  of  the  transit 
problem. 

Improved  transit  facilities  do  not  increase  population, 
but  merely  relocate  it.  During  the  progress  of  the 
wonderful  growth  which  the  City  of  New  York  has 
experienced,  the  population  has  been  moved  about,  and 
its  development  to  the  north,  south,  east  and  west  has 


10 


been  regulated  to  the  greatest  extent  by  the  develop- 
ment of  different  modes  of  travel. 

The  change  from  stage-coach  to  horse-car  and  cable, 
to  elevated  and  trolleys,  and  from  ferries  to  bridges  and 
tunnels,  all  had  their  effect  as  is  plainly  evident  from  a 
study  of  the  growth  in  the  several  sections  of  the  city. 

There  is  no  place  in  the  world  where  the  phrase 
"TIME  IS  MONEY"  is  more  true  than  in  New  York 
City. 

Here  it  is  not  distance,  but  the  time  it  takes  to  get  to 
and  from  one's  place  of  business  that  counts,  in  seeking 
a  place  of  residence.  Speed  and  accessibility  and  cheap 
fare  are  vital  factors  to  the  proper  expansion  and  growth 
of  the  city,  and  the  development  of  the  transit  facilities 
has  been,  during  the  past  forty  years  or  more,  in  clearly 
denned  periods. 

The  decade  from  1870  to  1880  witnessed  the  building 
of  the  wonderful  Manhattan  Elevated  System.  The 
years  1880  to  1890  marked  the  completion  and  successful 
operation  of  the  great  Brooklyn  Bridge  over  the  East 
River  and  its  effects  are  shown  by  the  remarkable 
growth  of  Brooklyn  during  that  period.  Between  1880 
and  1900,  the  slow-moving  horse-cars  and  unsatisfac- 
tory cable-cars  gave  way  to  the  modern  trolley,  and  the 
steam-cars  on  the  elevated  roads  in  Manhattan  and 
Brooklyn  were  replaced  by  rapid-moving,  electrically 
propelled  trains. 

The  period  between  1900  and  1910  witnessed  the  suc- 
cessful completion  and  operation  of  one  great  subway 
system  and  the  beginning  of  other  systems  which  will 
in  time  extend  to  all  parts  of  the  five  boroughs  of  the 
city.  It  was  during  this  same  period  that  the  great 
tunnels  of  the  Pennsylvania  Railroad  were  constructed 
under  Manhattan  and  the  Hudson  and  East  Rivers, 
and  the  McAdoo  tubes  to  Jersey  were  completed. 

While  1900-1910  may  well  be  called  the  subway  and 
tunnel  decade,  1910-1920  will  unquestionably  win  the 


right  to  be  called  the  real  Era 
of  Rapid  Transit  Develop- 
ment. 

The  first  subway  system 
originally  designed  to  carry 
400,000  passengers  a  day  is 
now  carrying  three  times  that 
many  and  its  traffic  is  still 
increasing. 

The  Completed  Traffic 
Systems 

The  Municipality  is  now 
building  a  new  system  of 
rapid  transit  railroad  con- 
necting all  five  boroughs  of 
the  greater  city.  It  will  be 
completed  in  1917  and  will 
be  operated  in  connection 
with  existing  rapid  transit 
railroads  by  the  Interborough 
Rapid  Transit  Company  and 
by  the  New  York  Municipal  Railway  Corporation,  owned 
by  the  Brooklyn  Rapid  Transit  Company. 

The  new  system  will  embrace  621  miles  of  single  track, 
underground  and  elevated  railroad,  composed  as  follows: 

Existing  underground  and  elevated  (owned  by 

city)   73  miles 

Existing  elevated  (owned  by  companies)  ....  223  miles 

New  underground  and  elevated  (owned  by 

city)   .  260  miles 

New  elevated  (owned  by  companies)   65  miles 


Flatiron  Building 


Total  621  miles 

The  cost  of  the  new  work  and  new  equipment  for  this 
system  is  estimated  at  $330,000,000,  which  will  be  con- 
tributed as  follows: 


12 


By  the  municipality   $164,000,000 

By  the  Interborough  Rapid  Transit  Com- 
pany  105,000,000 

By  the  New  York  Municipal  Railway  Cor- 
poration  61,000,000 

Total   $330,000,000 

By  the  terms  of  the  agreements  for  operation,  the 
Interborough  Company  contributes  $58,000,000,  and 
the  New  York  Municipal  Corporation  $13,500,000 
towards  the  cost  of  construction  of  city-owned  lines. 
In  return,  the  companies  get  leases  of  such  roads  for 
operation  for  forty-nine  years,  and  will  share  surplus 
profits  beyond  a  fixed  return  with  the  municipality. 

Some  idea  of  the  immensity  of  the  transit  problem  in 
New  York  may  be  had  from  the  fact  that  every  man, 
woman  and  child  rides  on  an  average  of  330  times  a 
year.  The  total  passengers  carried  during  1915  was 
over  1,850,000,000,  more  than  half  again  as  many  as  the 
total  passengers  carried  during  the  year  on  all  of  the 
steam  railroads  of  the  United  States. 

There  are  82  street  railways;  32  railroads;  1  stage- 
coach company;  20  gas  companies;  2  electric  conduit 
companies;  13  express  companies;  and  15  holding  com- 
panies within  the  City  limits,  under  the  supervision  of 
the  Public  Service  Commission. 

New  York  City  has  555  miles  of  water  front;  101  miles 


Pen?isylvania  Station 


13 


of  which  is  developed  with  an  actual  wharfage  length  of 
227  miles.  The  City  has  built  and  owns  more  than  230 
piers,  as  well  as  almost  15  miles  of  masonry  bulkhead 
wall. 

The  wonderful  harbor  of  New  York,  which  has  a  depth 
of  40  feet  for  the  accommodation  of  the  transatlantic 
steamships,  has  over  2,000  feet  clearway  at  the  entrance 
to  the  channel. 

New  York  City  is  one  of  the  most  wonderful  business 
corporations  in  the  world,  and  its  receipts  and  expendi- 
tures are  almost  beyond  the  conception  of  anyone  but  an 
expert  in  matters  of  finance,  because  they  involve 
thousands  of  millions. 

The  cost  of  running  the  City  government  alone  is 
approximately  $200,000,000  each  year. 

Within  the  city  limits  there  are  3,780  miles  of  streets 
and  2,230  miles  of  sewers. 

New  York's  Education  and  Recreation 

In  addition  to  the  College  of  the  City  of  New  York  and 
Hunter  College,  the  city  has  505  day  elementary  schools; 
89  evening  elementary  schools;  23  day  high  schools,  and 
26  evening  high  and  trade  schools;  nearly  22,000  teach- 
ers are  employed. 

The  public  libraries  of  the  City  represent  an  invest- 
ment of  approximately  $35,000,000.  Of  this  amount  the 
City  appropriated  $26,000,000,  and  $9,000,000  was 
obtained  through  gifts  and  bequests  of  public-spirited 
citizens.  Nearly  one  million  and  a  half  is  expended  for 
the  maintenance  of  the  libraries  per  annum. 

The  value  of  the  public  parks,  which  cover  8,500  acres, 
is  in  excess  of  $641,000,000. 

One  hundred  and  twenty  miles  of  parkways  are  main- 
tained, as  well  as  94  playgrounds  and  9  recreation  piers. 
There  are  also  public  baths,  gymnasia  and  bathing 
beaches  owned  and  operated  by  the  City. 


14 


The  area  of  the  larger  parks  are: 

Central   843  acres    Pelham  Bay  .  .  1,756  acres 

Prospect   526  acres    Forrest   536  acres 

Bronx   710  acres    Seaside   263  acres 

Van  Cortlandt.  .1,132  acres    Highland   102  acres 

The  Park  Department  maintains  six  children's  school 
farms  containing  7  acres;  two  crops  are  grown  and 
harvested  each  year  on  these  farms  and  6,300  children 
were  assigned  in  1915  to  individual  plots,  8  feet  by  4 
feet.  The  farm  plots  are  also  used  by  school-teachers  as 
demonstrating  stations  for  farm  work.  In  1915  some 
25,000  children  re- 
ceived practical  in- 
struction by  visiting 
the  farms  and  by 
studying  in  the  class- 
room samples  of 
beans,  beets,  carrots, 
lettuce  and  corn 
grown  on  the  farms. 

Band  and  orches- 
tral concert  s  are 
given  during  the 
summer  in  many  of 
the  parks.  In  1915 
483  were  held,  attend- 
ed by  over  500,000 
people. 


New  York's 
Water  System 

No  story  of  New 
York  will  be  complete 
without  some  descrip- 
tion of  the  wonderful 
new  water  supply 
system  which  is  now 
about  completed. 


Woolworth  Building 


15 


Mt'tropolitan  Building 


Costing  more  than 
$77,000,000,  supply- 
ing 500,000,000  gal- 
lons  daily,  and 
tapping  a  source  of 
supply  more  than  one 
hundred  miles  from 
New  York,  the  Cats- 
kill  Aqueduct  will 
commence  emptying 
its  waters  into  the 
City  in  1916. 

There  are  92  miles 
of  aqueduct  north  of 
the  City  and  18  miles 
of  tunnel  within  the 
city  limits,  in  ad- 
dition to  some  15 
miles  of  large  pipe. 

At  some  points 
under  Manhattan 
Island  and  Brooklyn, 
the  tunnel  is  more 
than  700  feet  deep 
and  at  the  point  near 
Storm  King,  where 
the  aqueduct  is 
syphoned  under 
the  Hudson  River 
wholly  through 
a  depth  of  1,114  feet 


granite  rock,  the  tunnel  attains 
below  sea  level. 

Kensico  reservoir,  north  of  White  Plains,  will  store  29 
billion  gallons  and  is  practically  completed. 

Hill  View  Equalizing  Reservoir,  with  a  capacity  of  900 
million  gallons,  is  located  just  north  of  the  City  and  is 
also  practically  completed. 


16 


On  Staten  Island,  Silver  Lake  Terminal  Reservoir, 
with  a  capacity  of  400  million  gallons,  is  more  than  50% 
completed. 

The  work  which  the  engineers  of  the  Board  of  Water 
Supply  have  accomplished  in  furnishing  the  City  with  an 
adequate  supply  of  pure  water  ranks  with  any  engineer- 
ing feat  that  has  ever  been  attempted  in  the  world. 

There  are  45  bridges  over  navigable  waters  in  New 
York  City,  which  have  cost  from  $1,500  to  $26,000,000 
to  build. 

The  total  cost  of  bridges  under  the  jurisdiction  of  the 
Bridge  Department  is  more  than  $135,000,000. 

More  than  550,000  persons  can  be  transported  across 
the  bridges  in  either  direction  in  one  hour. 


New  York's  Borough  Population 

NEW  YORK  CITY       MANHATTAN  BRONX 
(Five  Boroughs) 


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1900. 

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200,507 

126 

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2,331,542       26  166 

430,980 

115 

17 

1915 

.5,795,000 

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2,633,000  188 

ESTIMATED 

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17 


New  York's  Manufacturing  Statistics 


Capital  invested   $1,364,353,000.00 

Value  of  output   2,029,693,000.00 

Number  of  plants   25,938 

Number  of  employees.  .680,510 
Annual  wages   $323,698,000.00 


With  5%  of  the  population  New  York  produces,  in 
value,  10%  of  the  manufactured  products  and  10%  of  the 
manufacturing  plants  of  the  entire  country. 

Of  the  entire  countries'  manufactures,  New  York 
produces: 

50%  of  clothing. 
35%  of  men's  furnishing  goods. 
70%  of  women's  wearing  apparel. 
95%  of  artificial  feathers  and  flowers. 
35%  of  pianos  and  piano-players. 
25%  of  jewelry. 

25%  of  printing  and  publishing. 
70%  of  fountain  pens. 
25%  of  gas  and  electric  fixtures. 
20%  of  paint  and  varnish. 
The  above  information  is  from  United  States  Census 
report  of  1910. 

Since  that  date  there  has  been  an  increase  of  20%  in 
population  and  a  proportionate  increase  in  manufactur- 
ing activities. 

New  York's  Clearing  House 

Its  62  members  include  29  National  Banks,  32  State 
Banks  and  Trust  Companies,  and  the  Assistant  Treasurer 
of  the  United  States  at  New  York. 

Aggregate  transactions,  1853- 

1915,  amount  to  $2,723,014,735,775.11 

Average  daily  exchange,  1915  ....  299,810,916.58 

Total  exchanges,  1915    90,842,707,723.90 

Bank  clearings  of  city  approximate  56  J  %  of  the  total 
bank  clearings  of  the  United  States. 


is 


New  York's  Commerce 

The  total  foreign  commerce  of  the  port  of  New  York 
exceeds  that  of  any  other  port  in  the  world. 

It  is  approximately  equal  to  the  combined  total  com- 
merce of  all  other  ports  of  the  United  States. 

Statistics  of  World's  Greatest  Ports 

(These  figures  made  from  latest  figures  from  various 
ports  previous  to  the  Great  War.) 

Imports  Exports  Total  Value  tonnage5 

New  York.$i, 097,230,251  $1,043,011,594  $2,140,241,845  28,834,780 

Hamburg.   1,096,550,183      864,229,672    1,960,779,855  27,404,989 

London...   1,164,769,445      702,161,337    1,866,930,782  20,978,223 

Liverpool.     872,320,787      944,662,492    1,816,983,279  14,767,990 

Antwerp..     625,991,233      588,734,262    1,214,725,495  26,656,480 

Total  miles  of  water  front — city  555. 
Total  miles  of  water  front — port  771. 
Seventy-seven  foreign  steamship  terminals  in  harbor. 
Scheduled  steamship  sails  every  2  hours  and  41 
minutes. 

Passenger  traffic  per  annum,  1,843,770. 

(The  above  figures  do  not  include  coastwise  trade.) 

New  York's  Banking 

Banking  resources  of  the  City  of  New  York  are 
equivalent  to  21%  of  the  other  banking  resources  of  the 
country. 

Number  of  _     ,  _  Average  Resources 

The      United       Banks  Total  Resources  per  Bank 

States  (not 

including  city)  25,849  $21,251,802,619  $  821,378 
City  of  New 

York   144        4,460,360,980  30,905,284 


19 


New  York's  Savings  Banks 


X umber  of 
Depositors 


Deposits 


Resources 


2,053,423         $1,208,312,472.43  $1,342,768,422.52 
Average  Deposit,  $588.    Average  per  capita,  $225. 

New  York's  Mercantile  Statistics 

The  mercantile  and  general  business  activities  are  most 
extensive  and  commensurate  with  the  port  and  manu- 
facturing activities. 

There  are  more  telephones  in  New  York  than  in  all 
London,  Paris,  Berlin  and  Vienna  combined. 

The  retail  dry  goods  business  includes  2,000  stores, 
employing  more  than  150,000  employees.    Six  stores  do 

an  annual  business  of 
$25,000,000  more  or 
less  per  store  and  12  of 
the  largest  depart- 
ment stores,  employ- 
ing a  total  of  56,000, 
do  a  total  annual  busi- 
ness  approximating 
$200,000,000. 

In  addition,  many 
of  the  products  of 
over  26,000  manu- 
facturing plants  are 
sold  direct  to  city 
consumers. 

The  value  of  food- 
stuffs consumed  in 
the  city  is  approxi- 
mately $4,000,000  per 
day  or  $1,460,000- 
000  per  annum. 

100,000  bushels  of 
oats,  700  to  800  tons 

New  York  Stock  Exchange  of   hay,    and  75,000 


20 


bushels  of  corn  are  brought  into  the  city  each  day. 
Feeding  animals  in  New  York  costs  more  than  $50,- 
000,000  annually. 

It  is  estimated  that  more  than  1,250,000  people 
patronize  restaurants  of  New  York  City  each  day. 

10,000  head  of  cattle  and  40,000  sheep  and  lambs  are 
killed  weekly  in  New  York  City. 

There  are  more  than  3,000  bakeries  producing  bread 
valued  at  more  than  $70,000,000  per  annum. 

Butter  valued  at  over  $80,000,000  was  used  in  New 
York  City  in  1915. 

40,000,000  chickens,  turkeys,  geese  and  ducks  come 
yearly  into  New  York  markets  and  the  value  of 
poultry  and  eggs  exceeded  $125,000,000. 

Oranges  and  lemons  $15,000,000 

Apples    18,000,000 

Vegetables  (except  potatoes) .  68,000,000 
20,000  tons  of  ice  are  used  in  the  city  in  a  day. 

New  York  uses  2,000,000  quarts  of  milk  every  day, 
drawn  from  44,000  farms  in  more  than  six  states.  More 
than  20,000  delivery  wagons  are  required  to  serve  this 
daily  supply. 

New  York's  Hotels 

To  provide  adequate  hotel  accommodations  there  are 
more  than  1,500  licensed  hotels  and  a  large  number  of 
hotel  apartment  houses  in  the  city. 

In  a  comparatively  small  area  in  the  heart  of  the 
Borough  of  Manhattan,  there  are  150  prominent  hotels, 
averaging  300  rooms  and  160  baths.  These  structures 
represent  an  investment  of  approximately  $200,000,000. 

In  this  section  there  are  25  hotels  that  represent  an 
average  investment  of  more  than  $5,000,000  and  contain 
a  total  of  16,140  rooms  and  10,540  baths. 


21 


New  York's  More  Important  Hotels 


Albemarle-Hoif 

203  West  54th  Street 

Albert 

University  Tlace  and  nth  Street 

Algonquin 

59  West  44th  Street 

Ansonu 

Broadway  and  73  1  Street 

Astor 

Broadway  and  44th  Street 

Belleclaire 

Broadway  and  77th  Street 

Belmont 

Park  Avenue  and  43d  Street 

Beresford 

Central  Park  West  and  81st  Street 

Biltmore 

Madison  Avenue  and  43d  Street 

Bonta 

216  West  94th  Street 

Breslin 

Broadway  and  29th  Street 

Eretton  Hall 

Broadway  and  86th  Street 

Brevoort 

Fifth  Avenue  and  8th  Street 

Bristol 

122  West  49th  Street 

Broadway  Central 

673  Broadway 

Broztell 

3  East  27th  Street 

Buckingham 

Fifth  Avenue  and  50th  Street 

Chelsea 

222  West  23rd  Street 

Claridge 

Broadway  and  44th  Street 

Collingwood 

45  West  35th  Street 

Cumberland 

Broadway  and  54th  Street 

Empire 

Broadway  and  63d  Street 

Endicott 

Columbus  Avenue  and  8 1st  Street 

Earle 

103  Waverly  Place 

Flanders 

135  West  47th  Street 

Gerard 

123  West  44th  Street 

Gotham 

Fifth  Avenue  and  55th  Street 

Grand 

Broadway  and  31st  Street 

Great  Northern 

1 1 3  West  57th  Street 

Gregorian 

42  West  35th  Street 

Hermitage 

Seventh  Avenue  and  42d  Street 

Holland 

Fifth  Avenue  and  30th  Street 

Herald  Square 

1 16  West  34th  Street 

Imperial 

Broadway  and  31st  Street 

Judson 

53  Washington  Square 

Knickerbocker 

Broadway  and  42d  Street 

Latham 

4  East  28th  Street 

Lcngacre 

157  West  47th  Street 

Lorraine 

5th  Avenue  and  45th  Street 

McAlpin 

Broadway  and  34th  Street 

Majestic 

Central  Park  West  and  72d  Street 

Marlborough 

1355  Broadway 

Manhattan 

Madison  Avenue  and  42d  Street 

Marie  Antoinette 

Broadway  and  66th  Street 

22 


New  York  Post  Office  Building 


Martha  Washington 

Martinique 

Murray  Hill 

Navarre 

Netherland 

New  Grand 

New  Weston 

Park  Avenue 

Plaza 

Prince  George 

Renaissance 

Ritz-Carlton 

St.  Andrew 

St.  Denis 

St.  Lorenz 

St.  Regis 

San  Remo 

Savoy 

Seville 

Seymour 

Sherman  Square 

Somerset 

Theresa 

Vanderbilt 

Waldorf  Astoria 

Wallick 

Walton 

Wellington 

Wolcott 

Woodstock 

Woodward 

York 


29  East  29th  Street 
Broadway  and  32d  Street 
Park  Avenue  and  40th  Street 
Seventh  Avenue  and  38th  Street 
Fifth  Avenue  and  59th  Street 
Broadway  and  31st  Street 
Madison  Avenue  and  49th  Street 
Park  Avenue  and  32c!  Street 
Fifth  Avenue  and  59th  Street 
14  East  28th  Street 
512  Fifth  Avenue 
Madison  Avenue  and  46th  Street 
Broadway  and  72d  Street 
Broadway  and  nth  Street 
127  East  72d  Street 
Fifth  Avenue  and  55th  Street 
Central  Park  West  and  74th  Street 
Fifth  Avenue  and  59th  Street 
Madison  Avenue  and  29th  Street 
44  West  45th  Street 
Broadway  and  71st  Street 
150  West  47th  Street 
Seventh  Avenue  and  125th  Street 
Park  Avenue  and  34th  Street 
Fifth  Avenue  and  34th  Street 
Broadway  and  43d  Street 
104  West  70th  Street 
Seventh  Avenue  and  55th  Street 
4  West  31st  Street 
135  West  43d  Street 
Broadway  and  55th  Street 
Seventh  Avenue  and  36th  Street 


23 


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New  York's 
Amusements 

Amusements  are 
both  numerous  and 
diversified  to  meet 
the  requirements  of 
a  population  of 
8,000,000  in  and 
about  the  city,  and 
the  ever-changing 
throng  of  transient 
visitors  estimated  at 
over  300,000  a  day. 

With  230  theatres, 
including  vaudeville, 
and  1,000  moving- 
picture  theatres, 
nearly  800,000  pa- 
trons can  be  seated 
at  one  performance. 
In  addition,  the 
baseball  parks,  ex- 
position buildings, 
athletic  clubs,  etc.,  provide  a  seating  capacity  of  more 
than  250,000.  All  places  of  public  assembly  are  carefully 
safeguarded  by  the  city. 

The  municipality  provides  additional  amusements  in 
the  form  of  free  illustrated  lectures  in  schools  and  public 
buildings  throughout  the  city,  a  form  of  educational 
amusement  which  has  proven  most  popular. 

Important  among  the  amusement  places  of  the  city 
are  the  extensive  ocean  beaches,  including  the  well- 
known  Coney  Island  where,  during  the  summer 
months,  many  thousands  daily  enjoy  the  pleasures  and 
delights  of  sea-bathing.  Extending  eastward  are  the 
more  exclusive  beaches — Brighton,  Rockaway,  and  Long 
Beach. 


Mu  n  ic  ipa  I  B  u  ildi  n  g 


-24 


Important  Amusement  Places  in  New  York 

™,                                                             T        •  Seating 

Theatres,  etc.                                          Location  Capacity 

Academy  of  Music  East  14th  St.  and  Irving  Place  3,300 

Aeolian  Hall  Aeolian  Building  1,300 

Astor  Broadway  and  45th  Street  1,1 33 

Belasco  44th  St.,  near  Broadway  984 

Booth  222  W.  45th  St.  698 

Broadway  41st  St.  and  Broadway  1,600 

C.  &  H.  226  W.  42dSt.  1,055 

Carnegie  Hall  W.  57th  St.,  near  7th  Ave.  2,800 

Casino  Broadway  and  39th  St.  1,500 

Century  62d  St.  and  Central  Park  West  2,906 

Colonial  Broadway  and  62d  St.  i»435 

Comedy  W.  41st  St.,  near  6th  Ave.  696 

Cort  48th  St.,  east  of  Broadway  1,029 

Eltinge  236-42  W.  42d  St.  898 

Empire  Broadway  and  40th  St.  1,100 

Forty-eighth  St.  48th  St.,  east  of  Broadway  961 

Forty-fourth  St.  44th  St.,  west  of  Broadway  1,500 

Fulton  46th  St.,  west  of  Broadway  924 

Gaiety  Broadway  and  46th  St.  806 

Garden  Madison  Ave.  and  27th  St.  1,116 

George  M.  Cohan  Broadway  and  43d  St.  1,088 

Globe  Broadway  and  46th  St.  1,200 

Grand  Central  Palace  Lexington  Ave.  and  46th  St. 

Hippodrome  6th  Ave.  and  44th  St.  5,200 

Hudson  44th  St.,  near  6th  Ave.  1,1 77 

Knickerbocker  Broadway  and  38th  St.  1,352 

Liberty  234  W.  42d  St.  1,200 

Longacre  220  W.  48th  St.,  near  Broadway  1,005 

Lyceum  45th  St.,  near  Broadway  957 

Lyric  213  W.  42d  St.  1,372 

Madison  Square  Garden       Madison  Ave.  and  26th  St.  12,137 

Manhattan  Opera  House      34th  St.,  near  8th  Ave.  3,200 

Maxine  Elliott  39th  St.,  near  Broadway  938 
Metropolitan  Opera  House    Broadway,  39th  and  40th  Sts.  3,366 

Neighborhood  Playhouse      466  Grand  St.  410 

New  York  Broadway  and  45th  St.  1,495 

Palace  Broadway  and  47th  St.  1,800 

Playhouse  141  W.  48th  St.  874 

Plaza  Madison  Ave.  and  59th  St.  1,600 

Princess  39th  St. ,  near  6th  Ave.  299 

Proctor's  Fifth  Avenue  Broadway  and  28th  St.  1,406 

Punch  and  Judy  49th  St.,  east  of  7th  Ave.  299 

Republic  42d  St.  and  Broadway  1,000 

Rialto  Broadway,  at  42d  St.  2,040 

Shubert  225  W.  44th  St.  1,400 

Standard  90th  St.  and  Broadway  1,493 

Strand  Broadway  and  47th  St.  2,750 

Thimble  10  Fifth  Ave.  146 

Thirty-ninth  St.  39th  St.,  east  of  Broadway  673 

Wanamaker  Auditorium       9th  St.  and  Broadway  1,300 

Winter  Garden  Broadway  and  50th  St.  2,000 


New  York's 
Most  Notable 
Churches 

Baptist  —  Calvary 
Church,  W.  57th  St.,  be- 
tween Sixth  and  Seventh 
Aves.;  Fifth  Avenue,  YV. 
46th  Street,  near  Fifth 
Ave.;  Judson  Memorial, 
Washington  Square; 
Madison  Avenue,  Madison 
Avenue,  cor.  East  31st 
St. 

Christian  Science  — 

First  Church  of  Christ 
Scientist,  Central  Park 
West,  cor.  96th  St.;  Sec- 
ond Church  of  Christ  Scien- 
tist, Central  Park  West, 
cor.  68th  St.  Other 
churches  are  at  35  E. 
125th  St.;  600  W.  181st 
St.;  29  W.  42d  St. 

Congregational— 
Broadway  Tabernacle , 
Broadway,  cor.  56th  St.; 
Pilgrim,  Madison  Ave., 
cor.  i2istSt.;  Manhattan,  Broadway,  cor.  W.  76th  St. 

Dutch  Reformed— Marble  Collegiate,  Fifth  Ave.,  cor.  29th  St.; 
Collegiate  Church  of  St.  Nicholas,  Fifth  Ave.,  cor.  48th  St.;  Madison 
Avenue,  Madison  Ave.,  cor.  57th  St. 

Friends  or  Quakers — Meeting  Houses,  221  E.  15th  St.,  and  144 
E.  20th  St.  (Orthodox). 

Lutheran — Gustavus  Adolphus  Swedish  Evangelical,  151  E.  22d 
St.;  St.  James,  870  Madison  Ave.;  Evangelical  Lutheran  Church  of 
the  Advent,  Broadway,  cor.  93d  St.;  St.  Peter 's  German  Evangelical, 
474  Lexington  Ave. 

Methodist  Episcopal—  Calvary,  Seventh  Ave.,  cor.  129th  St.; 
Cornell  Memorial,  E.  76th  St.;  Madison  Avenue,  659  Madison  Ave.; 
St.  Andrew,  126  W.  76th  St.;  St.  James,  Madison  Ave. 

Presbyterian— Brick  Church,  410  Fifth  Ave.;  Fifth  Avenue,  cor. 
55th  St.;  Old  First,  54  Fifth  Ave.;  Fourth  Avenue,  286  Fourth  Ave.; 


St.  Patrick's  Cathedt 


26 


Harlem,  I22d  St.,  and  Mt.  Morris  Park  West;  Madison  Square,  506 
Madison  Ave.,  cor.  Madison  Sq.;  University  Place,  cor.  E.  10th  St. 

Protestant  Episcopal — Cathedral  of  St.  John  the  Divine,  Morning- 
side  Ave.  and  W.  112th  St.;  All  Souls,  86  St.  Nicholas  Ave.;  Calvary, 
273  Fourth  Ave.;  Grace  Church,  800  Broadway;  Heavenly  Rest,  551 
Fifth  Ave.;  St.  Bartholomew,  348  Madison  Ave.;  St.  George,  7  Ruther- 
ford Place;  St.  Michael,  Amsterdam  Ave.,  and  W.  99th  St.;  St. 
Thomas,  Fifth  Ave.,  cor.  W.  53d  St.;  Trinity,  Broadway,  cor.  Rector 
St. ;  Ascension,  36  Fifth  Ave. ;  St.  Mary  the  Virgin,  139  W.  46th  St. 

Roman  Catholic — St.  Patrick's  Cathedral,  Fifth  Ave.,  cor.  50th 
St. ;  All  Saints,  Madison  Ave.,  cor.  1 29th  St. ;  St.  Francis  Xavier,  36  W. 
16th  St.;  St.  Stephen,  149  E.  28th  St.; St.  Paul  the  Apostle,  Columbus 
(Ninth)  Ave.,  cor.  \V.  60th  St.;  St.  Gabriel,  312  E.  37th  St.;  St.  Agnes, 
143  E.  43d  St.;  Sacred  Heart,  447  \V.  51st  St.;  St.  Joseph,  59  Sixth 
Ave.;  Blessed  Sacrament,  W.  71st  St.  near  Broadway. 

Swedenborgian  or  New  Jerusalem  Church  at  1 14  E.  35th  St. 

Synagogues — Beth-El,  Fifth  Ave.,  cor.  76th  St.;  Shaarai  Tephila, 
W.  82d  St.;  Temple  Emanu-El,  Fifth  Ave.,  cor.  43d  St.;  Rodof 
Sholom,  Lexington  Ave.,  cor.  63d  St.;  Shear ith  Israel,  Central  Park 
West,  cor.  70th  St. 

Unitarian — All  Souls, 
Fourth  Ave.,  cor.  20th  St. ; 
Messiah,  61  E.  34th  St., 
cor.  Park  Ave. 

Universalist  —  Church 
of  the  Divine  Fraternity, 
Central  Park  West,  cor. 
76th  St. 

A  mong  the  chief 
churches  for  Colored  Per- 
sons are  St.  Benedict  the 
Moor  (R.C.)  Eighth  Ave., 
cor.  W.  53d  St.,  and  the 
Methodist  Episcopal 
Churches  of  Zion,  W.  68th 
St.,  near  Seventh  Ave.; 
and  Bethel,  239  W.  25th 
St. 

The  headquarters  of  the 
Salvation  Army  are  at  120 
W.  14th  St. 

The  Society  for  Ethical 
Culture,  Central  Park 
West,  corner  64th  Street. 


A 


87 


Grant's  Tomb  and  Hudson  Rive, 


New  York's  Foreign  Population 

The  latest  census  reports  show  that  living  in  New  York 
City  there  are  111,000  Scandinavians,  550,000  Italians, 
47,000  French,  116,000  Poles,  41,000  Bohemians,  29,000 
Russians,  860,000  Jews  (the  total  Jewish  population  of 
the  United  States  is  about  2,000,000),  841,000  German*, 
and  64,000  Hungarians.  There  are  more  Irish  in  New 
York  than  in  Dublin,  more  Italians  than  in  Rome,  and 
twice  as  many  Germans  as  in  Bremen. 


New  York's  Highest  Buildings 

Name  and  Location  No.  of  Stories  Height 

Adams,  6i  Broadway 
Bankers',  Wall  &  Nassau  Sts. 
City  Investing,  165  Broadway 
Equitable,  Broadway,  Pine  and  Nassau  Sts. 
Heidelberg,  Broadway  and  42d  St. 
Liberty  Tower,  Nassau  and  Liberty  Sts. 
Metropolitan 

Municipal,  Centre  St.  and  Park  Row 
Singer,  Broadway  near  Liberty  St. 
Times,  Broadway  and  43d  St. 
West  St.  Bldg. 

Western  Union,  B'way  &  Dey  St. 
Woolworth,  Broadway,  bet.  Park  Place  and 
Barclay  St. 


32 

424  ft. 

39 

539  ft. 

33 

486  ft.  6 

in. 

37 

485  ft.  9 

in. 

30 

410  ft. 

32 

400  ft. 

50 

700  ft.  3 

in. 

24 

560  ft.  1 

in. 

41 

612  ft.  1 

in. 

28 

419  ft.  9 

in. 

19 

404  ft. 

28 

403  ft.  6 

in. 

56 

798  ft. 

2S 


New  York's  Museums  and  Art  Galleries 


The  Metropolitan  Museum  of  Art  in  Central  Park,  main  entrance 
on  Fifth  Avenue  at  82d  St.  _  Open  daily,  including  Sundays.  Free, 
except  on  Mondays  and  Fridays,  when  an  admission  of  25  cents  is 
charged. 

Museum  of  the  Brooklyn  Institute  of  Arts  and  Sciences,  Eastern 
Parkway  and  Washington  Ave.,  Brooklyn.  Open  daily,  including 
Sundays.  Free,  except  on  Mondays  and  Tuesdays,  when  an  ad- 
mission fee  of  25  cents  is  charged. 

New  York  Historical  Society,  76th  St.  and  Central  Park  West. 
Paintings  by  old  and  modern  masters  (including  200  American 
portraits). 

New  York  Public  Library,  Fifth  Ave.,  40th-42d  Sts.  Gallery  of 
paintings,  print  collection  and  special  exhibits,  all  free. 

Fine  Arts  Building,  215  West  57th  St.,  headquarters  of  Architec- 
tural League  and  Art  Students'  League. 

Municipal  Art  Galleries,  Washington  Irving  High  School,  Irving 
Place  and  16th  St. 

National  Arts  Club,  14  Gramercy  Park.  Entrance  to  exhibition 
galleries,  119  E.  19th  St. 

The  American  Museum  of  Natural  History  (incorporated  1869), 
Central  Park  West,  77th  St.  and  Columbus  Ave.  A  museum  and 
library  of  natural  history  to  provide  for  the  public  a  means  of  popular 
instruction  on  natural  history  and  kindred  subjects.  Supported  by 
subscriptions,  city  and  endowment  funds.  The  exhibition  halls  are 
open  free  to  the  public  every  day  in  the  year.  Hours:  Week-days 
and  legal  holidays,  from  9  a.  rri.  to  5  p.  m. ;  Sundays,  from  1  to  5  p.  m. 

Zoological  Gardens,  Central  Park,  entrance  Fifth  Ave.  and  64th 
St.;  and  at  Bronx  Park,  i82d  St.  and  Southern  Boulevard.  Ad- 
mission free,  except  on  Mondays  and  Thursdays,  when  25c  is  charged. 

Botanical  Gardens  (Bronx  Park).  Open  daily  from  10  a.  m.  to 
4:30  p.  m.  Free. 

Aquarium,  Castle  Garden,  Battery  Park,  Admission  free. 


Washington  Square  and  Washington  Arch 


90 


Grand  Central  Station  ©  Irving  Underhill 


Railroad  Passenger  Stations  in  New  York 

Baltimore  &  Ohio,  foot  W.  23d  and  Liberty  Sts. 

Central  of  New  Jersey,  foot  of  W.  23d  and  Liberty  Streets;  Sandy 
Hook  Route  (in  Summer),  foot  of  W.  42d  and  Cedar  Streets. 

Delaware,  Lackawanna  &  Western,  foot  of  Barclay,  Christopher  and 

W.  23d  Streets. 
Erie,  foot  of  Chambers  and  West  23d  Streets. 

Hudson  Terminal,  Cortlandt,  Dey,  Church  and  Fulton  Streets. 

Hudson  and  Manhattan  R.  R.,  Newark  and  Jersey  City  to 

Morton  St.,  N.  Y.,  to  Christopher  St.,  to  6th  Ave.,  along  6th 

Ave.  to  33d  St. 
Lehigh  Valley,  foot  of  West  23d  and  Liberty  Streets. 
Long  Island,  7th  Ave.  and  33d  St.,  foot  E.  34th  St.,  Atlantic  Avenue 

Branch,  junction  of  Flatbush  and  Atlantic  Avenues,  Brooklyn. 
New  Jersey  &  New  York,  foot  of  Chambers  and  West  23d  Streets. 
New  York  &  Long  Branch,  foot  Liberty,  Cortlandt,  Desbrosses, 

West  23d  Streets  and  7th  Ave.  and  32d  Street.    In  Summer, 

foot  W.  42d  and  Cedar  Sts.  also. 
New  York  Central  &  Hudson  River,  Grand  Central  Station,  42d 

St.  and  4th  Ave.;  Harlem,  125th  St.;  Harlem  Division,  4th 

Ave.  and  42d  St.,  125th  Street;  Putnam  Division,  155th 

Street  and  8th  Avenue. 
New  York,  New  Haven  &  Hartford,  Grand  Central  Station,  4th 

Avenue  and  42d  Street. 
New  York,  Ontario  &  Western,  foot  of  Cortlandt,  and  West  42d  Sts. 
New  York,  Susquehanna  &  Western,  foot  of  Chambers  and  W.  23d 

Streets. 


30 


Northern  of  New  Jersey,  foot  of  Chambers  and  West  23d  Streets. 
Pennsylvania,  foot  of  Cortlandt  and  Desbrosses  Streets,  7th  Avenue, 

31st  to  33d  Streets  and  Hudson  Terminal. 
Philadelphia  &  Reading,  foot  of  W.  23d  and  Liberty  Streets. 
Staten  Island,  foot  of  Whitehall  Street. 
West  Shore,  foot  Cortlandt  and  West  42d  Streets. 

Bridges  in  and  About  New  York 

Brooklyn  Bridge 

The  bridge  connecting  Manhattan  and  Brooklyn  over  the  East 
River  from  Park  Row,  Manhattan,  to  Sands  and  Washington 
Streets,  Brooklyn,  was  begun  January  3,  1870,  and  opened  to  traffic 
May  24,  1883.    Total  cost  of  the  bridge  to  date  about  $23,200,000. 

Manhattan  Bridge 

Manhattan  terminal,  Bowery  and  Canal  St.;  Brooklyn  terminal, 
Nassau,  near  Bridge  St.  Estimated  cost,  $29,900,000;  of  which 
$15,660,000  is  for  structure  and  $14,240,000  for  land. 

Work  of  construction  cf  tower  foundation  in  Brooklyn  commenced 
October  1,  1901.  Roadway  opened  for  traffic  December  31,  1909. 
East  footwalk  opened  to  pedestrians  July  18,  1910.  West  foot  walk 
opened  May  1 1,  191 1. 

Williamsburg  Bridge 

The  tower  foundations  for  the  bridge  in  Manhattan  are  at  the  foot 
of  Delancey  Street,  and  in  Brooklyn  at  a  point  between  South  Fifth 
and  South  Sixth  Streets.  The  bridge  ends  at  Clinton  Street  in 
Manhattan,  and  at  Havemeyer  Street  in  Brooklyn.  Construction 
commenced  November  7,  1896.  Cost  of  construction,  including 
station  in  Manhattan,  $14,200,000.    Cost  of  land,  $9,100,000. 

Queensboro  Bridge 

Plans  approved  by  the  War  Department,  February  23,  1901. 
Main  bridge  is  a  continuous  cantilever.  Bridge,  with  approaches, 
extends  from  Second  Avenue,  between  Fifty-ninth  and  Sixtieth 
Streets,  Manhattan,  to  Crescent  Street,  Queens.  Construction 
commenced  June,  1901.  Bridge  opened  for  pedestrians  and  ve- 
hicles, March  30,  1909.  Surface  railway  began  operation  Septem- 
ber 19,  1909.  Cost  of  bridge  construction,  $13,500,000;  cost  of 
land,  $4,700,000;  total,  $18,200,000. 

Hell  Gate  Arch  Bridge 

The  bridge  spans  the  East  River  at  Hell  Gate,  between  Ward's 
Island  and  Astoria,  Long  Island.  Designed  and  built  by  Gustav 
Lindenthal  for  the  New  York  Connecting  Railroad  to  connect  the 
Pennsylvania  and  New  York,  New  Haven  systems  at  a  cost,  includ- 
ing approaches,  of  $25,000,000.    It  is  the  longest  arch  in  the  world. 


Subway  Systems  in  New  York 


The  subway,  operated  by  the  Interborough  Rapid  Transit  Com- 
pany, comprises: 

A  four-track  trunk  line  from  City  Hall  Park  through  Lafayette 
Street,  Fourth  Avenue,  Forty-second  Street  and  Broadway  to 
Ninety-sixth  Street. 

A  two-track  southern  extension  from  City  Hall,  down  Broadway 
to  the  Battery,  there  connected  by  the  Rapid  Transit  Tunnel  under 
the  East  River  to  the  Brooklyn  subway,  which  extends  along 
Joralemon  and  Fulton  Streets  to  Atlantic  Avenue. 

Two  northern  branches  from  Ninety-sixth  Street,  viz.:  (a)  the 
Broadway  and  (b)  the  Lenox  Avenue. 

(a)  The  Broadway  or  West  Side  branch  extends  along 
Broadway,  St.  Nicholas  and  Amsterdam  Avenues, 
and  Broadway  to  243d  Street  (Van  Cortlandt  Bark). 
It  has  three  tracks  from  Ninety-sixth  Street  to  137th 
Street  and  two  beyond.  Part  of  it  is  an  elevated 
structure. 

(b)  The  Lenox  Avenue  branch  has  two  tracks  (portions  of 
whic  h  are  carried  on  an  elevated  structure)  with  a 
terminal  at  Bronx  Park.  The  Lenox  Avenue  branch 
leaves  the  trunk  line  at  about  103d  Street,  runs  east- 
wardly  to  and  under  the  northwest  corner  of  Central 
Park,  thence  north  through  Lenox  Avenue  to  about 
141st  Street,  where  it  branches  off  to  the  eastward  and 
runs  through  various  streets  to  Westchester  Avenue, 
through  Westchester  Avenue  to  Southern  Boulevard, 
and  through  Southern  Boulevard  to  the  terminus  of 
the  line  at  Bronx  Park,  or  180th  Street. 

The  Hudson  and  Manhattan  Railroad  operates  a  system  of  sub- 
ways popularly  known  as  the  McAdoo  Tunnels.  These  tunnels 
connect  the  business  section  of  New  York  with  railroad  terminals 
on  the  Jersey  side. 


The  Bridges  of  New  York  ©  Irvin§  Underhiil 


32 


The  Bigness  of  New  York 

In  its  subways  and  tunnels,  in  its  bridges  and  sky- 
scrapers, in  its  vast  population,  one  feels  the  bigness  of 
New  York.  Only  such  a  tremendously  huge  city  as 
this  could  have  such  institutions  as : 

The  Woolworth  Building,  Broadway  at  Park  Place,  the  tallest 
building  in  the  world,  fifty-six  stories  and  798  feet  high.  From  the 
tower,  which  is  opened  to  visitors,  can  be  seen,  in  wonderful  compact- 
ness, the  entire  city  of  New  York,  its  harbors,  islands  and  suburbs. 

Brooklyn  Bridge,  the  best  known  bridge  in  the  Xew  Hemisphere. 

The  Equitable  Building  on  lower  Broadway,  the  most  spacious 
office  building  in  New  York. 

The  Flatiron Building,  at  Fifth  Avenue,  Broadway  and  23d  Street, 
one  of  the  shortest,  though  most  distinctive,  skyscrapers  in 
New  York. 

Grand  Central  Terminal  on  42d  Street,  into  which  a  steam  engine 
never  comes. 

Wall  Street,  which  has  really  become  more  of  an  institution  than  a 
place. 

The  American  Museum  of  Natural  History,  on  Columbus  Avenue, 
showing  the  natural  wonders  of  the  world. 

Columbia  University,  along  Broadway,  1 16th  Street  to  120th  Street, 
with  more  students  than  any  institution  of  higher  learning  in  the 
world. 

The  Metropolitan  Building,  at  Madison  Avenue  and  23d  Street,  the 
second  tallest  building  in  New  York,  one  of  the  modern  wonders. 

The  Metropolitan  Museum  of  Art  in  Central  Park,  where  collections 
of  all  that  is  finest  in  art  are  publicly  shown. 

The  New  York  Public  Library,  at  42d  Street  and  Fifth  Avenue,  one 
of  the  most  notable  buildings  in  New  York,  housing  upwards  of 
1,100,000  volumes  and  pamphlets. 

Pennsylvania  Station  at  Seventh  Avenue  and  33d  Street,  where 
Arnold  Bennett  says  you  can  see  everything  you  would  expect  to 
find  in  a  station  but  trains! 

Cathedral  of  St.  John  the  Divine,  at  Amsterdam  Avenue  and  West 
1 13th  Street,  now  in  the  course  of  construction,  to  be  finished,  it  is 
planned,  some  time  during  the  present  century. 

The  New  York  Stock  Exchange,  on  Broad  Street,  a  splendid  example 
of  Creek  architecture,  the  fountain  source  of  things  financial. 

St.  Patrick's  Cathedral,  at  Fifth  Avenue  and  50th  Street,  the 
head  of  the  Roman  Catholic  Church  in  the  diocese  of  New  York, 
and  the  largest  and  one  of  the  most  elaborately  decorated  churches 
in  the  United  States. 


33 


The  Calm  of  New  York 

New  York,  however,  has  many  quiet  places,  where  it 
is  difficult  to  imagine  that  the  largest  city  in  the  world 
presses  in  on  all  sides. 

Trinity  Church,  erected  in  1839-1846,  facing  Wall  Street,  a  religious 
oasis,  surrounded  on  all  sides  by  teeming  industry.  In  the  graveyard 
of  Trinity  lie  the  bodies  of  many  famous  people. 

Gramercy  Park,  at  21st  Street  near  Third  Avenue,  privately 
owned,  a  shelter  spot  for  the  children  of  the  neighborhood. 

Grace  Church,  at  Broadway  and  Tenth  Street,  a  wonderful  example 
of  perfect  Gothic  architecture. 

Washington  Square,  at  the  very  foot  of  Fifth  Avenue,  originally 
the  old  Potters  Field,  and  now  the  melting  pot  where  New  York's 
oldest  and  newest  families  are  found.    The  Washington  Arch  is  here. 

Central  Park,  the  city's  most  important  "country  estate,"  acres 
of  woods  and  lawns  and  lakes  and  meadows. 

The  Botanical  Gardens,  where  wonderful  trees  and  flowers  grow 
despite  their  nearness  to  the  "World's  Greatest  City." 

The  Zoological  Gardens, 
where  animals  from  all 
over  the  world  are  made 
to  feel  at  home. 

Madison  Square,  where 
Broadway  crosses  Fifth 
Avenue,  a  beautiful 
garden  spot  surrounded 
by  many  famous  buildings. 

Church  of  the  Transfigur- 
ation, "The  Little  Church 
Around  the  Corner,"  at 
29th  Street  near  Fifth 
Avenue,  especially 
beloved  by  the  theatrical 
profession. 


Landmarks  of 
New  York 

There  are  countless 
places  in  New  York 
of  great  interest  and 
fascination.  A  few  of 
the  more  important 
spots  which  can  all  be 
seen  in  one  trip  down- 
town are: 


Trinity  Church,  Wall  Street,  and  the 
Sub-Treasury  Building 


34 


The  Tombs  or  City  Prison,  near  Brooklyn  Bridge,  the  grave  of  so 
many  hopes.  It  is  connected  by  the  Bridge  of  Sighs  -with  the 
Criminal  Courts  Building. 

Chinatown,  where  the  Chinese  have  taken  over  three  tiny  but  very 
interesting  blocks  of  American  soil. 

Seamen's  Institute,  at  25  South  Street,  where  the  "homeless" 
seamen  find  a  home. 

The  Aquarium  in  Battery  Place,  one  of  the  most  popular  places  to 
"sightsee"  in  New  York.  Originally  a  fort  on  an  island,  later  Castle 
Garden,  and  now  the  home  of  strange  water  folk. 

The  Custom  House,  foot  of  Broadway,  one  of  the  most  "unpopular" 
of  New  York's  institutions. 

All  of  the  places  mentioned  below  are  of  enough  in- 
terest for  special  trips: 

Governor's  Island,  plainly  seen  from  the  Battery,  the  headquarters 
of  the  Military  Department  of  the  East. 

Ellis  Island,  in  New  York  Harbor,  the  landing  place  for  immi- 
grants. 

The  Statue  cf  Liberty,  given  to  us  by  the  people  of  France.  A  well- 
worth-while  trip  for  everyone,  and  a  hard  climb  for  the  courageous. 

The  John  Wanamaker  Store,  at  Ninth  and  Broadway,  at  first,  as 
the  old  A.  T.  Stewart  Store,  thought  too  far  uptown,  and  later 
thought  too  far  downtown.  Ideally  located  for  its  personal  and 
specialized  service. 

The  Cooper  Union  Institute,  at  the  head  of  the  Bowery,  where 
those  who  would  otherwise  crave  knowledge  in  vain,  are  given  their 
opportunity. 

Times  Square,  at  Broadway  and  42d  Street,  just  now  the  focusing 
point  of  New  York's  amusement  activities. 

Polo  Grounds,  at  156th  Street,  the  home  of  the  National  and 
American  League  Baseball  Clubs. 

Riverside  Drive,  a  most  picturesque  drive  along  the  Hudson, 
popular  for  those  who  motor,  ride  or  walk. 

Grant's  Tomb,  on  Riverside  Drive,  built  by  the  people  of  this 
country  as  the  final  resting  place  of  General  and  Mrs.  Grant. 

Soldiers'  and  Sailors'  Monument,  an  impressive  memorial  on  River- 
side Drive. 

University  of  the  City  cf  New  York,  University  Heights,  the  home 
cf  the  Hall  of  Fame,  now  embracing,  in  academic  relation,  the  Union 
Theological  Seminary. 


35 


New  York's  Historical  Places 

New  York  grows  so  rapidly  and  destroys  so  ruthlessly, 
that  very  few  distinctive  places  of  historical  character 
are  to  be  found.  Those  that  still  exist,  however,  are 
very  well  worth  visiting. 

Battery  Park,  the  home  ground  of  the  first  settlers,  on  whose  rocky 
shores  batteries  used  to  be  posted  for  defense  against  the  world. 

St.  Paul's  Chapel  (1766),  on  Broadway  near  Yesey  Street,  built 
on  what  was  then  the  river  front,  the  oldest  church  building  in  the 
city. 

St.  Peter's  Church  (1785),  a  block  from  St.  Paul's,  the  oldest 
Catholic  Church  in  the  city, 

John  Street  Methodist  Church  (1766),  at  44  John  Street,  the  oldest 
Methodist  Church  in  America. 

BowlingGreen,  foot  of  Broadway,  the  oldest  park  in  New  York. 

City  Hall,  finished  in  181 2,  thought  by  many  people  to  be  the 
architectural  gem  of  New  York. 

Fraunces1  Tavern,  at  Broad  and  Pearl  Streets,  where  Ceneral 
Washington  took  leave  of  his  officers  in  December,  1783.  ^ow  a 
museum  and  tavern. 

The  Bowery,  where  they  used  to  "say  such  things  and  do  such 
things." 

Jumel  Mansion,  160th  Street  and  Jumel  Place,  built  about  1763, 
used  as  Washington's  headquarters  in  1 776.  Now  open  to  the  pub- 
lic as  a  museum  of  relics  of  the  revolutionary  period. 

So  quickly  does  New  York  change  that  the  Madison  Square 
Garden,  built  only  in  1890,  is  now  considered  one  of  the  historic 
landmarks  of  New  York. 


New  York  Public  Library 


3G 


Union  Square 


Early  Historical  Facts  of  New  York 

A.D. 

1524    Harbor  and  island  discovered  by  Florentine  Verrazano. 

1609    Henry  Hudson  landed  and  explored  Hudson  River. 

1614    A  few  huts  built  on  the  south  end  of  Manhattan  by  the  Dutch 
traders. 

1624    First  permanent  settlement  by  the  Dutch  West  India  Com- 
pany. 

1626    Peter  Minuit,  director-general  of  the  province,  bought  Man- 
hattan from  the  Indians  for  goods  valued  at  about  $24. 

1647    Peter  Stuyvesant,  Governor. 

1650    Population,  1,000. 

1664    New  Amsterdam  seized  by  the  English  and  named  New  York. 

1673  New  York  re-taken  by  a  Dutch  fleet. 

1674  New  Amsterdam,  by  treaty,  became  an  English  possession, 
and  name  changed  back  to  New  York. 

1700    Population  5,000,  about  equally  divided  between  Dutch  and 
English. 

1783    British  evacuated  city. 

1 789- 1 790    Seat  of  Federal  Government. 

1790    Population,  33,131,  passing  Boston,  and  becoming  the  largest 
city  in  the  New  Hemisphere. 

1800    Population  60,500. 

1813    British  blockaded  harbor. 

1832,  1834,  1849  City  scourged  by  cholera  epidemics. 
1835    East  Side,  below  Wall  Street,  destroyed  by  fire. 


37 


38 


e 


JOHN  WANAMAKER 

Store 


WANAMAKER' S  is  not  a  store  made  up  of  undevel- 
oped departments  often  unsatisfactory  in  merchandise 
and  service. 

It  is  an  Institution 

made  up  of  individual  stores — a  community  of  special- 
ized stores,  each  complete  in  itself,  with  specially 
prepared  merchandise  and  personal  service  as  distin- 
guished and  individual  as  though  each  store  were  an 
institution  by  itself;  but  all  operated  under  one  roof, 
one  ownership,  one  management,  one  policy;  and  all 
sharing  in  the  great  advantages,  economies,  safeties, 
conveniences,  comforts,  hospitalities,  courtesies,  priv- 
ileges and  principles  of  the  humanized  co-operative 
public  service,  incorporated  through  education,  train- 
ing and  experience  into 

The  American  NEW-SYSTEM  Store 
A  Humanized  Co-operative  Public  Service 


39 


WANAMAKEtfS 

^jfie  store  of 
NewYork 

Wanamaker's  is  New  York's  largest  general  store, 
not  only  in  area  of  store  buildings,  in  volume  of  sales, 
in  variety  and  volume  of  merchandise,  but  in  service 
and  hospitality. 

The  present  Wanamaker  buildings  harmonize  the  old 
A.  T.  Stewart  traditions  with  modern  merchandising. 
The  Stewart  building,  built  in  1862,  but  still  a  model  of  its 
kind,  shelters  the  same  sort  of  merchandise  that  made 
the  Stewart  Store  the  center  of  the  shopping  world, 
although  actually  it  was  said  to  be  "too  far  uptown." 
Connected  with  this  by  five  levels  is  the  great,  fine, 
model  store  building  erected  in  1906 — the  New  Build- 
ing— sixteen  stories  devoted  to  household  necessities 
and  comforts;  specialized  service  for  men  and  boys;  and 
the  new,  original  Down-Stairs  Store,  complete  in  itself, 
offering  trustworthy  merchandise  at  lowest  possible 
prices. 

In  1825,  A.  T.  Stewart,  greatest  merchant  of  his  day, 
opened  his  first  store  in  New  York  City,  at  283  Broad- 
way. In  1826  he  moved  to  262  Broadway,  and  not  long 
afterwards  to  257  Broadway.  In  1848  he  built  his  marble 
store  on  Broadway  at  Chambers  Street. 

In  1862,  A.  T.  Stewart  erected,  at  a  cost  of  two  and  a 
half  million  dollars,  the  six-story  iron  building  with  two 
basements,  on  "upper  Broadway,"  extending  from 
Broadway  to  Fourth  Avenue  and  from  Ninth  to  Tenth 
Streets,  which,  together  with  his  store  on  lower  Broadway, 
then  given  over  to  his  wholesale  business,  were  described 


-Hi 


by  the  "New  York  Tribune"  of  contemporary  time,  as 
"the  proudest  monuments  of  commercial  enterprise  in 
the  country." 

In  November,  1896,  the  building  and  stocks  of  mer- 
chandise in  the  upper  Broadway  store  at  Ninth  Street 
were  taken  over  by  the  present  owner  and  the  sign  went 
up  on  the  building: 


JOHN  WANAMAKER 

Formerly 
A.  T.  STEWART  &  CO. 


In  1906,  a  new  sixteen-story  fireproof  building,  more 
than  twice  as  large,  was  added  to  the  old  Stewart  Store, 
connected  with  underground  and  overhead  passageways, 
and  the  enlarged  plant  is  now  the  home  of  the  largest 
retail  business  in  New  York  City. 

With  the  new  building  the  Wanamaker  business  was 
able  to  put  into  effect  a  long-cherished  plan  to  specialize 
the  service. 

1.  The  old  Stewart  building  became  a 
specialized  Store  of  Fashions  for  women 
and  children,  with  built-in  specialty 
shops  each  devoted  to  a  separate  kind  of 
merchandise. 

2.  The  Main  floor  of  the  New  Building 
became  a  specialized  Store  of  men's 
fashionable  wear. 

3.  The  upper  floors  of  the  New  Building 
became  the  now  famous  Galleries  of 
Furnishings,  Decorations  for  the  Home, 
with  the  House  Palatial  as  the  inspira- 
tional center. 


41 


In  the  Spring  of  1916,  the  Down-Stairs  Store,  devoted 
to  dependable  merchandise  of  quality  and  fashion  but 
at  lesser  prices  than  in  the  upstairs  stores,  was  opened 
as  an  integral  part  of  the  Wanamaker  business. 

Stewart  Building 

First  impressions  of  the  Stewart  Building  are  hospi- 
tality and  comfort,  and  the  accessibility  of  all  parts  of  the 
store.  The  great  Rotunda  brings  light  to  all  parts  of  the 
building  from  within,  while  the  large  windows  flood  the 
store  with  light  from  without.  This  Rotunda  lends 
itself  readily  to  decoration,  and  with  the  coming  of  the 
different  seasons  is  constantly  kept  a  place  of  distinction 
and  beaut  v. 

Silk  Rotunda 

Silks  possibly  have  the  most  beautiful  and  best  day- 
light setting  of  any  merchandise  in  any  store  in  the 
world — directly  at  the  base  of  the  famous  Stewart 
Rotunda  with 
its  historic 
horseshoe 
stairway. 
Here,  looking 
up,  one  sees  t  ier 
upon  tier  of  bal- 
ustrades guard- 
ing the  various 
floors.  The 
whole  world 
contributes  its 
finest  fabrics  to 
this  Silk  Store 
and  we  are  con- 
stantly work- 
ing with  artists, 
manufacturers 
and  chemists  to 


The  Wanamaker  Rotunda 


produce  original  designs  and  even  more  artistic  colors  and 
weaves.  Here,  too,  can  be  found  a  wealth  of  staple  silks 
at  the  moderate  prices  that  large  buying  power  can  secure. 

Jewelry  and  Silver  Store 

It  is  fitting  that  the  Jewelry  Store  can  have  the  fine 
old  Stewart  setting  for  its  home.  It  is  truly  a  place 
worthy  of  its  treasures.  In  simple,  well-planned  cases, 
separated  by  wide  aisles  and  cheerfully  brightened  from 
above  by  fine  old  chandeliers,  are  displayed  the  treasures 
that  have  made  the  Wanamaker  Jewelry  Store  a  most 
important  feature  of  the  store  service.  To  each  of  the 
great  groups — diamonds,  platinum  and  gold  jewelry, 
watches,  enamels,  sterling  silver  tableware,  clocks,  field 
and  opera-glasses — is  given  a  separate  section;  while  the 
silver  tea-sets  and  other  services  for  the  table,  the  antique 
English  silver,  and  the  silver  plate  are  shown  in  special 
courts.  Just  across  the  street  from  the  Jewelry  Store  is 
Grace  Church,  with  its  wonderful  chimes  which  play 
frequently  throughout  the  day. 

Wanamaker  Book  Service 

The  Book  Store  specialization  is  typical  of  the  whole 
Wanamaker  store.    It  is  far  more  than  merely  an  as- 


43 


toundingly  complete  stock  of  books — it  is  a  book  service. 

The  Book  Store  meets  out-of-the-usual  requirements 
of  its  clientele — gives  little  helps  by  the  way — and  offers 
specialized  knowledge  which  is  a  valuable  economy  of 
customers'  time  and  which  insures  at  first  hand  a  satis- 
factory purchase. 

The  personnel  of  the  Wanamaker  Book  Store  is  made 
up  of  specialists — those  who  are  thoroughly  familiar 
with  religious  literature,  those  who  are  conversant  with 
rare  books  and  fine  bindings,  those  who  know  the  books  of 
science,  of  philosophy,  of  fiction,  of  history,  of  biography, 
of  domestic  economics,  of  poetry,  and  of  all  the  other 
literary  classifications  of  knowledge  and  entertainment. 

The  London  Book  Shop  is  an  example  of  the  special- 
ization within  the  whole  Wanamaker  Book  Store.  It  is 
made  up  of  about  10,000  volumes  of  the  rare  and  beau- 
tiful in  bookdom — the  joy  of  the  collector's  and  book- 
lover's  heart. 

The  Children's  Book  Shop  is  still  another  example  of 
the  Book  Store's  specialization.  Here  are  the  books  of 
babyhood,  of  little  girlhood,  of  little  boyhood. 

Shoe  Store 

For  the  greater  convenience  of  our  customers,  the 
Shoe  Sections  are  distributed.  The  Women's,  Girls'  and 
Children's  Shops  are  in  the  Old  Building;  the  Men's 
Shop  in  the  New  Building;  and  the  lower  priced  Shoe 
Store  in  the  Down-Stairs  Store.  The  common-sense 
Anatomik  Shoe  is  featured. 

In  each  of  these  separate  shops  may  be  found  displays 
and  varieties  for  all  occasions,  and  a  service  which  has 
made  many  women  feel  that  there  is  only  one  place  to  go 
for  shoes  for  the  entire  family — Wanamaker's. 

Salons  of  Millinery 

The  pleasure  of  choosing  hats  is  enhanced  by  the  un- 
obtrusive soft  gray  backgrounds  of  the  several  salons  of 
millinery. 


The  "Salons  Marcelle  Demay"  are  entirely  French  in 
their  setting.  The  hats  are  quietly  original.  They 
are  made  by  French  milliners  in  the  atelier  immedi- 
ately adjoining  the  salons,  and  all  the  attendants  are 
French. 

Beyond  these  doors  one  finds  oneself  in  the  "French 
Millinery  Salons"  which  resemble  closely  the  hat  shops 
found  in  the  exclusive  sections  of  Paris.  The  hats  are 
designed  by  our  French  premiere  and  they  will  be  made 
to  order  at  practically  the  same  prices  as  the  similarly 
distinctive  models  in  the  cabinets.  Prices  are  extremely 
reasonable. 

The  "Moderate  Price  Millinery  Salons"  specialize  in 
English  sports  hats,  in  American  copies  of  French  hats, 
and  in  characteristic  New  York  hats  for  the  American 
woman's  every  mood — and  all  quite  inexpensive. 

Galleries  of  Fashion 

In  the  Galleries  of  Fashion,  Paris  and  America  are 
happily  combined.  Here  are  constantly  changing  ex- 
hibits, frequently  displayed  formally,  which  introduce 
to  American  women  the  latest  notes  from  Paris  and 
London,  and  furnish  the  major  inspirations  for  our 
domestic  costumes.  These  sections  are  divided  into 
appropriate  groups  for  Women,  Young  Women,  Girls 
and  Children. 

Corset  Salons 

are  spacious,  carpeted  in  gray,  and  flanked  by  charm- 
ingly appointed  fitting  rooms.  There  is  the  Louis  XIII, 
the  Louis  XIV,  the  Louis  XV,  and  the  Elizabethan 
room,  each  quite  perfect  in  its  way.  Expert  corsetieres 
are  here  to  fit  each  woman  as  an  individual,  not  as  a  type. 
Many  fine  corsets  are  made  in  America  and  abroad  ex- 
clusively for  the  Wanamaker  Corset  Salons. 

Glove  Shop 

The  Glove  Shop  specializes  in  fine  gloves  for  every 
occasion  and  the  careful  and  expert  fitting  of  them. 


45 


Dress  Fabrics  Salons 

A  store  of  fine  fabrics  which  is  ever  on  the  alert  for 
originalities,  and  always  the  first  to  show  the  new  dress- 
goods  for  Autumn,  Winter,  Spring  and  Summer.  An 
important  part  of  the  Dress  Fabrics  Salons  is  one  that 
the  casual  visitor  does  not  see — the  testing  room.  Here 
experts  test  every  fabric  that  comes  in  and  label  it  with 
its  correct  percentage  of  wool,  cotton  or  silk.  A  day- 
light section  for  navy  blue  dress  goods  is  another  feature 
of  the  store.  Nearby  are  conveniently  grouped  the 
Dress  Trimmings,  Laces,  Embroideries,  Notions  and 
Ribbons. 

Camee  Shop 

Delightful  as  this  small  Candy  Shop  is,  with  its  fresh 
bon  bons,  chocolates  and  best-of-all-caramels,  we  be- 
lieve the  kitchen  where  all  these  good  things  are  con- 
cocted is  even  more  irresistible.    A  foreign  chef  in  his 


The  Little  Shops — A  u  Quatrieme 


46 


white  cap  and  apron  makes  everything  from  treasured 
French  recipes.    Camee  candy  is  really  delicious. 

Baby  Shop 

A  fascinating  corner  is  the  Baby  Shop,  where  apparel 
for  the  heir  and  his  tiny  sister  may  be  found. 

Little  French  Shops 

On  an  upper  floor  around  the  Rotunda  is  a  circle  of 
small  gray  salons.  In  them  you  will  find  always  the 
newest  blouses,  lingerie  and  negligees  from  Paris.  They 
were  the  first  little  shops  of  their  kind  in  New  York. 

Just  Inside  the  Broadway  Door 

where  one  may  stop  for  a  parasol  if  it  is  sunny  or  an 
umbrella  if  it  rains,  is  the  Parasol  and  Umbrella  Shop, 
with  its  umbrellas  showing  an  English  smartness,  and  its 
sunshades  a  French  chic. 

Salon  de  Beaute 

A  pleasant,  restful,  helpful  place  in  a  quiet  corner  is 
the  Salon  de  Beaute,  with  its  daintily  appointed  mani- 
curing tables,  its  large,  comfortable  waiting-room,  and  its 
many  private  rooms  where  experts  shampoo  and  wave 
your  hair,  treat  your  scalp,  and  give  the  skin  such  care  as 
it  needs. 

Au  Quatrieme 

Down  a  red-flagged  walk,  with  green  vine-covered 
trellises,  there  are  little  painted  shops  with  gay  curiosity- 
piquing  swinging  signs  done  by  a  well-known  artist. 

There  are:  A  Sports  Shop  where  original  sports 
costumes,  amusing  hats  and  decorative  objects,  mostly 
purely  personal,  are  to  be  had ;  a  Riding-habit  Shop  under 
the  direction  of  a  noted  horsewoman;  a  School  Shop 
where  one's  daughter's  school  outfit  may  be  ordered  by 
simply  designating  that  the  dress  of  any  certain  school 
be  sent  to  her;  and  then  the  Novelty  Shop,  where  are 


47 


gathered  beautiful  old  and  modern  objects  in  which 
every  person  naturally  and  instinctively  delights. 

The  Salons  of  Dressmaking  also  are  situated  on  this 
beautiful  floor  with  large,  light,  happy  workrooms 
immediately  adjacent. 

Beyond  the  Novelty  Shop  the  Little  House  stands 
with  open  doors — a  house  of  five  rooms  which  shows  how 
charming  the  new  decorative  ideas  look  when  put  into 
practice;  this  being  a  part  of  the  Bureau  of  Interior 
Decoration,  which  has  a  larger  space  on  the  farther  side 
of  this  same  fascinating  fourth  floor.  Decorators  are 
always  at  our  clients'  service  to  suggest  and  to  plan 
changes  in  the  decorations  of  the  home,  the  club,  private 
cars,  yachts. 

Au  Quatrieme  is— just  Au  Quatrieme.  There  is  no 
place  like  it. 

Guides'  Office 

The  Guides'  Office  is  always  a  welcome  place  for  the 
visitor.  Here  guides  can  be  found  to  conduct  visitors 
about  the  store  and  to  serve  the  shopper  in  every  possible 
way.  At  the  beginning  of  the  Great  War,  the  Guides' 
Office  became  the  headquarters  for  the  Red  Cross  Relief 
Work  in  New  York  City,  and  in  many  movements  of 
public  interest  it  stands  ready  to  render  such  service  as 
is  necessary. 

Public  Conveniences 

The  entire  Wanamaker  store  is  dotted  with  quiet 
places  for  the  comfort  and  convenience  of  guests.  Writing 
desks,  rest  rooms  and  retiring  rooms  are  conveniently 
distributed,  and  are  welcome  places  for  rest  when  one 
slightly  tires  of  shopping. 

We  like  to  think  of  the  many  who  come  to  us  in  the 
morning  for  the  pleasanter  shopping  hours,  lunch  with 
friends  in  the  Restaurant,  enjoy  the  afternoon  hour  of 
concert  in  the  Auditorium,  visit  the  House  Palatial,  and 
then  complete  the  day's  purchasing  happily  during  the 
closing  hours. 


4S 


A  Corner  of  the  Wanamaker  Restaurant 


Bridge  of  Progress 

The  Bridge  of  Progress,  connecting  the  Old  and  the 
New  Buildings,  is  symbolic  of  the  growth  and  upbuilding 
of  the  Wanamaker  business  in  New  York.  The  archi- 
tecture of  the  bridge  is  an  adaptation  of  the  Italian  Renais- 
sance School,  designed  to  show  harmony  with  the 
architecture  of  both  buildings. 

New  Building 

Floor  by  floor,  the  New  Building  is  rilled  with  well- 
planned  shops  and  centers  of  interest  which  have  be- 
come known  throughout  the  world. 

Burlington  Arcade 

The  Burlington  Arcade  on  the  Street  Floor  is  a  repro- 
duction of  the  Burlington  Arcade  in  Piccadilly,  London, 
of  shops  mainly  devoted  to  the  display  of  men's  wear- 
ables. The  goods  sold  in  the  little  shops  are  selected  by 
commissioners  who  make  a  careful  study  of  the  fashions 
and  habits  of  the  Englishman,  as  well  as  of  the  demands 
and  requirements  of  the  American. 


The  Wanatnaker  Auditorium 


The  Burlington  Arcade  floor  is  the  New  York  home  of 
the  Redleaf  label.  The  gloves,  cravats,  collars,  shirts, 
underwear,  etc.,  bearing  this  famous  trade-mark,  cannot 
be  purchased  elsewhere  in  New  York. 

On  one  side  is  the  Men's  Clothing  Store,  into  which 
come  only  the  very  best  of  men's  fashions  and  fabrics. 
No  cotton  is  ever  found  here,  as  the  famous  all-wool 
standard,  founded  by  the  John  Wanamaker  Store,  is 
rigidly  adhered  to.  The  Men's  and  Boys'  Shoe  Store, 
Shirt  and  Haberdashery  Shops,  Custom  Shirt  Shop,  and 
the  Boys'  Store  all  combine  to  make  this  one  floor  the 
most  complete  place  in  New  York  for  men  and  boys 
properly  to  outfit  themselves. 

London  Shop  for  Men 

The  London  Shop  gives  specialized  service  to  men  who 
like  clothing  with  London  inspiration;  ready  to  wear,  or 
to  order. 


.30 


All  merchandise  in  this  shop  measures  up  to  the 
standard  of  London  which  is  the  arbiter  of  men's  fash- 
ions— as  Paris  is  of  women's.  Some  of  the  things  are 
made  in  London;  some  in  the  United  States;  some  in 
France;  some  in  Italy;  some  in  other  countries.  The 
place  of  manufacture  signifies  little;  the  character  of  the 
merchandise  matters  much.  The  merchandise  includes 
lounge  suits,  morning  coats,  trousers,  hats,  topcoats, 
polo  coats,  weather  coats,  walking  sticks,  dinner  suits, 
dress  suits,  umbrellas  and  caps. 

The  London  Shop  Service  comprehends,  also,  the 
selection  of  shoes,  luggage,  sports  wear  and  sporting 
goods.  In  a  very  agreeable  environment  customers  will 
be  shown  the  better  qualities  of  any  merchandise  desired. 

Piano  Salons  and  Auditorium 

Music  has  its  temple  on  the  First  Gallery  of  the  New 
Building.  Here  is  located  the  Auditorium,  with  a  seat- 
ing capacity  of  1,300,  one  of  the  largest  auditoriums  in 
New  York.  It  occupies  a  space  of  eighty  by  one  hundred 
feet,  and  extends  through  three  floors  of  the  building. 

The  entire  inside  area  of  the  Auditorium  is  free  of 
supporting  pillars.  The  arch,  which  supports  the  ten 
stories  above,  is  one  of  the  largest  and  heaviest  pieces  of 
steel  construction  ever  put  into  a  building. 

The  mural  decorations  were  done  by  Frederick  K. 
Frieseke,  of  the  Societe  Nationale  des  Beaux  Arts  of 
Paris,  who  ranks  among  the  foremost  of  mural  painters, 
as  the  decorations  attest.  The  wonderful  Austin  Organ 
in  the  Auditorium  has  sixty-four  speaking  stops,  as  well 
as  swells,  couplers,  etc.,  and  four  banks  of  keys.  Con- 
trolled by  the  stops  are  two  chimes  of  bells,  a  snare  drum, 
kettle  drums,  cymbals  and  triangle.  The  tone  quality 
of  the  organ,  and  the  perfect  acoustic  properties  of  the 
Auditorium,  make  the  almost  daily  concerts  most 
popular. 

The  Wanamaker  Piano,  Player-Piano  and  Victrola 
Salons,  adjoining  the  Auditorium,  are  among  the 


51 


most  superbly  appointed  salesrooms  in  the  world.  The 
splendid  Greek  Room  is  exquisitely  decorated.  Its 
walls  and  columns  are  covered  with  elaborate  mar- 
quetry work,  and  the  ceiling  is  done  in  gold  leaf.  Some 
of  the  rooms  are  decorated  in  pure  Venetian  Gothic; 
others  are  in  simple  Colonial  style.  The  Art  Room  is  an 
adaptation  of  the  Louis  XVI  period,  in  white  and  gold, 
with  decorated  panels  over  the  doorways. 

Oriental  Shop 

Over  the  Bridge  of  Progress  one  comes  into  the  Place 
of  the  Far  East — the  Oriental  Shop.  Here  are  the 
objects  of  art  for  which  China  has  been  famous  for 
centuries.  Marvelous  carved  rock  crystal,  beautiful 
carved  jade,  and  articles  of  rose  quartz,  amethyst  quartz, 
lapis  lazuli,  agate  and  other  semi-precious  stones,  in 
addition  to  the  rare  old  porcelains  and  splendid  Coro- 
mandel  screens.  Both  Japan  and  China  contribute  the 
mandarin  embroideries  and  the  fascinating  bronzes,  the 


A  Room  in  the  House  Palatial 


52 


characteristic  furniture  of  the  wealthy  Oriental  of  long 
ago  and  the  prints  of  the  same  vanished  period. 

Here,  too,  one  sees  modern  Japan  and  China — in 
porcelains,  pottery,  furniture  and  furnishings,  and  in 
small  articles  for  souvenirs.  There  is  usually  some 
exhibition  of  more  than  passing  interest — perhaps  an 
Eastern  shrine,  or  a  typical  six-mat  house  or  something 
to  vividly  place  before  one  the  mystery  and  charm  of  the 
East. 

Galleries  of  Furniture 

The  Galleries  of  Furniture  cover  the  major  portions 
of  the  fifth,  sixth  and  seventh  floors,  presenting  the  larg- 
est continuous  showing  of  furniture  in  New  York.  The 
furniture  of  various  needs  is  displayed  in  allied  groups, 
and  special  display  rooms  show  it  in  practical  use. 
These  sections  are  home  places  where  men  and  their 
wives  find  convenient  selecting  of  fine,  practical  fur- 
niture. Special  exhibits  of  timely  value,  and  the  Great 
Furniture  Sales  of  February  and  August  bring  to  these 
floors  practically  all  home  builders,  visiting  or  living 
about  New  York,  some  time  before  they  make  their  final 
decisions  and  purchases. 

The  House  Palatial 

The  House  Palatial  or  the  "Home  Beautiful,"  an 
appellation  given  it  by  thousands  of  persons  who  have 
been  charmed  with  its  splendors,  consists  of  a  two-story 
house  built  as  an  integral  part  of  the  new  building,  con- 
taining twenty-four  rooms  designed  in  correct  period  or 
modern  style,  and  every  room  in  the  house  obviously 
different  in  character,  although  all  help  to  make  up  a 
harmonious  whole.  It  represents  the  best  of  the  house 
designing,  furnishing  and  decorative  arts.  More  than  a 
million  people  every  year  visit  the  House  Palatial. 

Oriental  and  Domestic  Rug  Store 

Rugs,  in  their  very  beauty  and  varied  character,  are 
among  the  most  interesting  merchandise  in  the  Wana- 


53 


maker  Store.  The  great  mills  of  this  country  and  abroad 
are  always  sending  to  us  new  shipments  of  their  best 
patterns  and  weaves,  and  great  importance  is  placed 
upon  their  proper  display.  Special  representatives  in 
the  East  select  the  rare  and  trustworthy  of  the  Oriental 
Rugs,  and  our  close  touch  with  these  obscure  markets 
permits  us  to  bring  quickly  to  this  store  the  very  best 
products  of  the  Asiatic  countries.  Special  exhibitions 
at  frequent  intervals  are  a  happy  result  of  our  great 
purchasing  power  and  ceaseless  watchfulness. 

Upholstery  Store 

The  Upholstery  Store,  newly  arranged,  and  always 
freshly  stocked,  is  a  home  place  filled  with  sensible 
suggestions.  The  newest  note  in  curtains  and  curtain 
materials,  cretonnes  from  abroad  and  at  home,  bed  sets, 
furniture  coverings,  etc.,  all  are  here — as  well  as  selected 
antiques  of  distinction. 

Bedding  Store 

The  Bedding  Store  has  the  most  comprehensive  stocks 
in  the  East  of  blankets,  comforters,  quilts,  and  bed- 
spreads, from  the  simple,  inexpensive  good  kinds  to  the 
finest  products  of  lamb's  wool  and  swan's  down. 

The  hygienic  bedding,  most  of  which  is  made  on  the 
premises,  has  become  known  all  over  the  United  States. 

China,  Glass  and  Artwares  Store 

To  see  the  fine  and  the  new  China,  Glass  and 
Artwares  now  being  produced  in  this  countiy  and 
abroad,  one  has  simply  to  walk  through  the  conveniently 
arranged  Wanamaker  display  rooms,  circling  the  Rotunda 
in  the  New  Building.  We  are  constantly  co-operating 
with  our  manufacturers  to  improve  glass-  and  pottery- 
making,  and  particularly  to  encourage  the  manufacture 
of  wares  that  have  heretofore  been  procurable  only  in 
the  foreign  markets.  Special  displays  of  novelties  and 
fine  pteces  are  constantly  being  made  here,  and  quickly 


A  Corner  of  the  Wanamaker  Golf  Scfwol 

find  their  way  into  the  homes  of  our  patrons.  Marble 
statuary,  bronzes  and  Artwares  of  interesting  character 
are  featured.  Large  and  unusual  stocks  of  the  more 
needed  and  practical  China  and  Glassware  complete  this 
most  notable  store. 

Toy  World 

In  the  Wanamaker  Toy  Store  it  is  Christmas  all  the 
year  around,  and  special  care  is  taken  that  the  children 
shall  remember  a  visit  here  as  one  of  the  pleasant 
memories  of  their  New  York  excursion.  Here  is  a  great 
playroom  filled  with  the  best  of  toys  and  games  in  all 
the  world,  where  boys  and  girls — and  parents,  too — live 
in  the  land  of  wonder  and  fun. 

Golf  School 

Opened  in  the  Fall  of  1914,  the  Golf  School  is  now 
recognized  as  the  best  equipped  Golf  School  in  America. 
Here  men  and  women  can  be  schooled  during  the  indoor, 
months  by  the  best  professional  golf  instructors  of 
Great  Britain  and  the  United  States. 


55 


The  physical  equipment  consists  of  a  putting  green 
of  a  variety  of  contour  and  pace,  driving  tees  with  nets,  a 
workshop  for  repairing  and  club-making,  showers,  lock- 
ers and  rest  rooms. 

Visitors  will  find  a  pleasant  Waiting  Room  in  the  Golf 
School  supplied  with  current  golf  papers  and  magazines. 

The  Sporting  Goods  Store  adjoins  the  Golf  School. 

Other  Distinctive  Shops 

The  Linen  Store,  in  its  sunlight  home,  is  always  bright 
with  snowy  displays  of  pure  Household  Linens.  All 
merchandise  permitted  to  come  into  this  Linen  Store  is 
rigidly  judged  for  its  all-linen  quality,  its  fineness  and 
value. 

Other  distinctive  shops,  making  the  New  Building  a 
complete  Store  of  Household  Necessities  and  Comforts, 
are  the  Housewares  Store,  with  thousands  of  comforts 
and  helps  for  the  efficient  home;  the  Camera  Shop  and 
the  fascinating  Picture  Galleries. 

Fur  Storage  Vaults 

In  the  Wanamaker 
Cold  Storage  Vaults, 
tens  of  thousands  of 
fur  coats,  rugs  and 
other  articles  spend 
the  summer,  free 
fro  m  the  ravaging 
influence  of  heat 
which  dries  out  furs, 
hardens  skins,  ruins 
lustre.  Here  they 
are  safe,  too,  from 
moths,  fire,  dust  or 
burglars.  The  tem- 
perature of  the  vault 
is  about  16  degrees 


The  Wanamaker  Fur  Storage  Vault 


56 


above  zero  all  the  time;  it  never  goes  above  freezing 
point — which  would  induce  moisture. 

This  low  even  temperature  keeps  furs  in  as  near  to 
their  natural  condition  as  possible,  thus  preserving  the 
natural  oils  of  the  skins,  their  glossiness  and  life. 

The  vault  is  on  the  premises,  an  integral  part  of  the 
New  Building,  and  is  constructed  scientifically,  with  24- 
inch  thick  walls  of  cork  and  fireproof  materials.  An 
incessant  circulation  of  cold  air  is  kept  passing  through 
iron-coiled  piping  connected  with  an  ammonia  tank  in 
the  sub-basement.  The  cold  air  enters  near  the  ceiling 
of  the  vault  and  leaves  through  outlets  at  the  bottom. 
Moths  cannot  live  in  this  vault.  They  would  freeze 
to  death  immediately. 

All  articles  are  carefully  handled.  Every  muff  is 
hung  on  its  own  wooden  peg.  Every  wrap  has  its  own 
separate  hanger.  Facilities  for  service  are  very  complete. 
Furs  can  be  remodeled  or  repaired  if  the  customer  de- 
sires. The  cost  of  this  perfect  storage  service  is  very 
moderate,  based  upon  an  agreed  valuation  between 
owners  of  furs  and  ourselves. 

Visitors  are  always  welcome  to  visit  and  inspect  this 
cold  storage  vault. 

Wanamaker  Restaurant 

The  Wanamaker  Restaurant  and  London  Lounge  in 
the  New  Building  is  delightfully  situated,  as  it  overlooks 
the  greater  part  of  Manhattan  and  Brooklyn  lying  be- 
yond the  East  River.  The  seating  capacity  is  over  one 
thousand. 

The  kitchen  is  modern,  scientific  and  spotless;  a 
cleanly  place  which  we  show  to  our  visitors  with  a  great 
deal  of  pride. 

Our  guests  find  it  a  great  convenience  to  shop,  visit 
and  lunch  under  the  same  roof;  and  the  excellence  of 
the  cuisine  and  the  courteous  service  received  make  a 
"luncheon  at  WanamakerV  very  pleasant. 


57 


Wanamaker 
Wireless  Telegraph 
Service 

The  Wanamaker 
Stores  in  New  York 
and  Philadelphia  are 
the  first  in  the  world 
to  be  equipped  with 
Wireless  Telegraph 
Service.  The  two 
stations  are  official 
stations  of  the 
Marconi  Wireless 
Telegraph  Company 
of  America,  and  are 
open  for  the  receipt  of 
messages  during  the 
hours  the  stores  are 
open. 

Messages  for 
steamers  are  received 
at  the  Marconi 
Office,  main  floor,  Old  Building.  Direct  communication 
can  be  had  with  all  ships  equipped  with  Marconi  ap- 
paratus within  150  miles  of  the  Wanamaker  Stores. 
The  station  on  the  roof  is  open  to  visitors. 


Wanamaker  Wireless  Station 


Public  Service  Conveniences 
of  the 

John  Wanamaker  Store 

Information  Bureau,  Post  Office  and  Parcel  Post 
Station,  Theatre  Ticket  Office,  Railroad  Ticket  Office, 
Parcel  Checking  Rooms,  Marconi  Wireless  Station, 
Guides'  Office,  Auditorium,  Reading,  Writing  and  Rest 
Rooms,  Red  Cross  Headquarters,  Telegraph  and  Cable 
Office,  and  Public  Telephones. 


58 


Statistics  of  the  Wanamaker  Store 

The  Stewart  Building  was  erected  in  1862;  the  New 
Building  was  completed  in  1906. 

The  Stewart  Building  has  six  stories  above  the  ground 
and  two  below.    It  is  97  feet  high. 

The  New  Building  has  fourteen  stories  above  the 
ground  and  two  below.    It  is  219  feet  high. 

There  are  35  passenger  elevators,  6  freight  elevators 
and  eight  stairways. 

1905  windows  flood  the  floors  with  light. 

104  display  windows,  facing  on  eight  fronts,  give 
great  opportunity  for  showing  merchandise  in  appro- 
priate settings. 

The  telephone  exchange  handles  14,000  calls  a  day. 

In  the  Stewart  Building,  the  levels  are  called  "floors;" 
in  the  New  Building,  "galleries." 

Following  the  French  custom,  the  ground  floor  is 
called  the  Main  Floor,  the  floor  next  above,  the  First 
Floor,  etc. 

The  floor  space  of  the  two  buildings  covers  1,259,563 
square  feet;  more  than  32  acres. 

The  House  Palathl  is  visited  annually  by  hundreds  of 
thousands. 

The  buildings  are  protected  from  fire  by  31,600 
sprinklers. 

In  the  Delivery  System  are  111  automobiles,  43 
wagons,  and  63  horses. 

The  ice  machines  have  a  capacity  of  100  tons  daily. 

The  capacity  of  the  Fur  Storage  Vault  is  from  40,000 
to  50,000  pieces,  of  a  value  between  $2,000,000  and 
$3,000,000. 

The  store  opens  at  8:30  and  closes  at  5:30;  except 
during  June,  July  and  August,  when  it  closes  at  5. 
Since  1914,  the  store  has  closed  all  day  Saturday  during 
July  and  August. 

The  number  of  employees  ranges  from  five  to  nearly 
eight  thousand,  according  to  season. 


59 


New  York  and  Wanamaker's 

There  is  no  territory  of  equal  area  in  the  world  that 
approaches  in  value  the  section  on  Manhattan  Island 
extending  from  Battery  Park  to  59th  Street.  The  real 
estate  with  improvements  in  this  district  represents 
more  than  one-third  of  the  total  assessed  valuation  of 
the  entire  five  boroughs,  and  within  its  limits  resides 
considerably  more  than  one-half  of  the  population  of 
Manhattan. 

In  the  geographical  center  of  this  wonderful  city 
within  a  city,  which  in  turn  is  in  close  touch  with  sur- 
rounding suburban  life,  is  the  "Wanamaker  Store.  Within 
two  miles  of  its  entrances  there  is  a  resident  population  of 
1,250,000  and  real  property  assessed  at  more  than 
$3,000,000,000.  Every  existing  and  proposed  subway 
and  rapid  transit  line  in  the  city,  as  well  as  all  of  the 
important  surface  railways,  the  great  East  River  bridges 
and  tunnels,  the  Hudson  River  tunnels  and  ferries,  the 
railroad  systems  of  the  entire  country,  and  the  principal 
foreign  steamship  lines,  have  for  their  objective  point 


A  Wanamaker  Quick-Delivery  Car 


60 


lower  Manhattan,  and  are  closely  linked  with  the 
Wanamaker  store  locality. 

The  count  of  street  traffic,  made  by  the  Police  Depart- 
ment in  the  neighborhood  of  the  Wanamaker  Stores, 
covered  a  continuous  period  of  ten  hours,  from  8:30 
a.  m.  to  6:30  p.  m.,  with  the  result  noted  below,  at  the 
four  street  intersections  nearest  the  Wanamaker  Stores : 

Broadway  and  8th  Street     4,451  vehicles 

17,886  pedestrians 
Broadway  and  9th  Street     5,507  vehicles 

46,830  pedestrians 
4th  Avenue  and  8th  Street  4,639  vehicles 

27,830  pedestrians 
4th  Avenue  and  9th  Street  12,076  vehicles 

20,680  pedestrians 

Practically  every  important  office  building,  financial 
institution,  hotel,  theatre,  wholesale  and  retail  establish- 
ment, steamship  pier  and  railroad  terminal  in  New  York, 
can  be  reached  from  the  Wanamaker  Store  within  ten 
or  fifteen  minutes,  for  a  five-cent  fare,  and  with  but  few 
exceptions,  without  a  change  of  cars. 

All  Roads  Lead  to  Wanamaker's 

BY  Subway  direct — from  Manhattan,  Bronx,  Brooklyn 
— Astor  Place  Station  within  the  store. 
By  Third,  Sixth  and  Ninth  Avenue  Elevated. 
By  all  surface  cars  on  Broadway  (Seventh  and  Lexington 
Avenues  included)  all  on  Fourth  and  Madison  Avenues 
and  on  Eighth  Street — direct  to  our  doors. 
By  Hudson  Tubes,  direct  from  New  Jersey  to  Ninth  Street. 
By  all  stage  and  'bus  lines  down  Fifth  Ave. 
By  all  trains  entering  Grand  Central  Station — under 

cover  all  the  way  (by  Subway)  to  the  Store. 
By  Pennsylvania  Terminal  trains  by  direct  trolley  via 

Seventh  Avenue  Brooklyn  car. 
By  Long  Island  Railroad  direct  to  Brooklyn  Atlantic 
Avenue  Station,  thence  directly  into  the  Store  by 
Subway;  or  into  Pennsylvania  Station. 
By  Ferry  and  direct  Subway  from  Staten  Island. 
By  Steinway  Tube  from  Long  Island  City,  transfer  to 
Subway  direct  to  our  doors. 


(il 


Merchandise  and  Conveniences  of  the 
John  Wanamaker  Store 


A 

Antiques 
Art  Embroideries 
Au  Qua  trie  me 
A  uditorium 
B 

Baby  Carriages 
Bags 

Barber  Shop 
Bedding 

Birds  and  Accessories 

Blankets 

Books 

Boys'  Clothing 
C 

Camee  Shop 
Camera  Supplies 
Carpets 
Chiffons 

Children's  Apparel 
China  and  Cut  Glass 
Clocks 

Coats,  Women's  and 

Young  Women's 
Confectionery 
Cutlery 

D 

Dress  Goods 

Dresses,  Women's 
and  Young  Wom- 
en's 

E 

Embroideries 
English    Shops  for 
Women 
F 

Fancy  Goods 
Favors 

French  Dressmaking 

French  Shops 

Furniture 

Fur  Storage 

Furs 


G 

Girls'   Coats  and 

Dresses 
Glassware 
Gloves 
Gclf  School 
11 

Handkerchiefs 
Hosiery  and  Under- 
wear 

House  Furnishings 
House  Palatial 
Housewares 

Infants'  Wear 
Interior  Decorating 
J 

Japanese  Goods 
jewelry 

K 

Kodaks 

L 

Lace  Curtains 

Laces 

Lamps 

Leather  Goods 

Linens 

Lingerie 

Linoleums 

London  Shop 

Luggage 

M 

Maids'  Apparel 
Mail  Order  Section 
Men's  Clothing 
Men's  Furnishings 
Millinery 
Motor  Apparel 
Motor  Accessories 
Musical  Instruments 
N 

Neck  ware 
Notions 


() 

Optical  Goods 
Organs 

Oriental  Goods 
P 

Personal  Service 

Bureau 
Pianos 

Player-Pianos 
Pictures  and  Frames 
Precious  Stones 
R 

Restaurant 

Ribbons 

Rugs 

s 

Salon  de  Beaute 
Sewing  Machines 
Shoes 
Silks 

Silverware 
Soda  Fountain 
Sporting  Goods 
Stationery 
Suits,  Women's  and 
Young  Women's 
T 

Toilet  Goods 
Toys  and  Games 
Trimmings 
Trunks 

U 

Umbrellas 
Uniforms 
Upholstery 
V 

Vanities 
Veilings 
Velvets 
Yictrolas 

W 

Watches 
White  Goods 


Gi 


The  Wanamaker  Bridge  of  Progress  (as  originally  constructed) 

Shopping  at  Wanamaker's — By  Mail 

You  will  be  surprised  how  delightfully  easy  it  is,  and  how 
entirely  satisfactory,  to  shop  by  mail  at  Wanamaker's. 

And  it  really  is  "shopping,"  too.  For  we  have  a  staff 
of  capable  young  women  who  go  through  the  store, 
personally  representing  you,  with  your  letter  actually 
in  hand.  Next  to  actually  doing  it  yourself,  this  is  quite 
the  most  satisfying  way  to  shop. 

The  Wanamaker  Catalog  presents  a  large  variety  of 
"wearables"  for  women,  young  women,  growing  girls  and 
boys,  and  children.  It  is  all  Wanamaker  standard 
merchandise,  with  the  Wanamaker  guarantee — refund  of 
money  if  anything  wears  unsatisfactorily. 

If  your  name  is  not  already  on  our  mailing  list,  may 
we  put  it  on  today? 

If  what  you  want  is  not  illustrated  in  our  catalog, 
write  to  the  Store  and  ask  for  whatever  you  desire.  The 
entire  store  is  at  your  service,  by  mail  as  completely  as 
though  you  were  shopping  in  person. 


03 


Cfje  Manamafeer  H>tore  on  Cfjrtgtmag  €fee 

With  the  coming  of  each  Christmas  Season,  the 
Wanamaker  Store  reaches  its  highest  and  happiest  point 
of  efficiency  and  service.  The  late  winter  afternoons 
bring  to  the  store  buildings,  never  open  at  night,  a 
homelike  warmth  and  glow  happily  reflected  in  our 
patrons,  salespeople  and  holiday  merchandise. 


64 


11 


WANAMAKE& 

New\ork 


BRIDGE  OF  PROGRESS 


